When I get into the office each day, I have a routine:
Download email off the server
Check phone messages
Double check appointments for the day & the next day
Look at my to-do list from the night before
Say “hi” to everyone & if the weather’s not so good - hang up my coat.
Get a cup of coffee.
By the […]
Is PR a function of marketing? Or is it a separate function all on it’s own? Or is marketing a function of PR?
This is a subject that I struggled with, deeply, for about a year or two after I graduated from Kent State. You smile. Okay, I was naive. At the time, I believed back then […]
Yesterday was spent updating sales literature for a client. It was both easy and hard at the same time.
What made it easy was we have a format - logo, product category, name, markets served, benefits, photo, specs, contact information. It helps to support the branding for the company. A brand, even for a B-B focused […]
The Yellow Pages have become dinosaurs. Just look at the pile of them that sit by the back door of my office building. They’ve been sitting there for 2 months and no one in any of the businesses has even bothered to pick up their office copy.
More and more consumer and business buyers alike search […]
Beyond all the fancy marketing techniques of SEO and Web2.0, all the competitive analysis and regression plotting — isn’t the best marketing of all when a friend tells you to try something because they liked it and thought you might too?
Two different posts inspired me to write about “word of mouth” this morning:
Why Conversational SEO […]
