Powerful Marketing Resources to add Horsepower to Your Branding Efforts

Here are some powerful online marketing resources for do-it-yourself branding and marketing:

How to Get Free Publicity  - a Squidoo lense by Joan Stewart, the Publicity Hound.  She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness.
I particularly like her new ideas on how to use […]

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Setting Goals for Your Marketing

Maybe this seems so obvious.  The goal of your marketing should be increase sales.  Or the goal should be to build awareness.  Or the goal should be to define the brand.  Or the goal should be to find the RIGHT end user.  Or help the right end user find you.  Or make it easy for […]

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Elf Yourself — Viral Video from Office Max

There is no doubt that a fun flash video of dancing elves that you can customize with faces and audio voice makes a powerful viral video.
If you haven’t seen this yet, it’s worth the upload. http://www.elfyourself.com/
Branding & Marketing is designed for business professionals with an interest in branding and marketing. Information about building awareness. Links […]

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Viral Marketing — Appealing to the Target Market

Who do you think is a key target market for the product “I Can’t Believe It’s Not Butter”?? — Probably women of a certain age group who love to send links & hoot over silly Internet stuff?
Well, if so, the makers of I Can’t Believe It’s Not Butter hit a home run with their Kitchen […]

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New Rules for Business Branding and Marketing with PR on the Internet

Public Relations professionals know that the whole world of PR has had a dramatic shift to the internet in recent years. To brand and market a business, a PR home run is not necessarily getting the big story published in the newspaper/magazine anymore. More important is getting the story picked up all over the internet […]

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