If it’s called “cold calling” when you show up without an appointment or their invitiation… what’s it called when they call you? Hmm. I think that is called a “hot lead.”

This clever music video from HubSpot makes me smile about the difference between when companies are contacting you for work compared to you cold calling at a receptionist’s desk! Gotta love it!


(Feed Readers click here for video)

Being able to measure and quantify leads is a beautiful thing. And then to also be able to use those metrics to increase your marketing programs‘ results… well, that’s over the top.

Sure beats cold calling any day.

Why Cold Calling is Outdated and Hot Leads are Easy