If it’s called “cold calling” when you show up without an appointment or their invitiation… what’s it called when they call you? Hmm. I think that is called a “hot lead.”
This clever music video from HubSpot makes me smile about the difference between when companies are contacting you for work compared to you cold calling at a receptionist’s desk! Gotta love it!
(Feed Readers click here for video)
Being able to measure and quantify leads is a beautiful thing. And then to also be able to use those metrics to increase your marketing programs‘ results… well, that’s over the top.
Sure beats cold calling any day.