Color and Marketing Politics
Red, White & Blue seems like a no brainer when marketing a candidate in the USA.
However recent political discussions about color are not referring to the branding of the candidate’s website or their signs, but rather to the color of the candidate’s skin.
I’ve read some very interesting points at Jim Walton’s Black in Business blog. I met Jim last April in Chicago and have followed his blog since then. I urge you to take a minute to read and comment on his most recent post: Do Blackmen have an easier time being accepted than Whitemen or women of any color?
Ellen Weber’s comments are particularly thought provoking!
Update 4/12/08 — More from Ellen’s blog: Black Leaders Fail Black Communities? Honest, serious discussion.
March 17th, 2008 at 6:53 pm
Oh thanks Chris, this is so cool — to carry on a lively discussion here too. Jim is such a cool leader and he always gets us all going!
I love it — and it reminds me that the community we all built over the last few years is one to reckon with! I just wish I could have a fine BBQ and have you all over here to carry these deep ideas forward.
The world will heal when people like Jim and you and the many who respect you both — have a go at the deeper topics! Now that is a day worth waiting for!
All to say thanks Chris. Those great discussions over at Jim’s site get us all wieighing in for answers!!! I highly value the diverse ideas that Jim initiates! That is often the start of change we all value - and what a treat that would be for our nation.
March 19th, 2008 at 11:38 am
Hi Chris, Thank you for the good press, I wish I was able to spell out our difference and common ground as articulate as Senator Obama. You have a keen understanding of marketing and understanding; the best way to satisfy your customer is to undersatnd your customer totally. Barack’s speech has allowed me to better understand white resentment and comments like Congresswoman Farraro.