When you are developing your positioning statement, do you maximize your competitive advantage over your competition?
Take a look at how Verizon with HTC’s Imagio & Google’s Droid Eris is attacking Apple’s iPhone with AT&T’s cell phone coverage.
How does this apply to marketing your brand?
Does your company have a big, bad competititor? What is it that your company does better that might let you capture a bigger portion of the market share? Perhaps you are more nimble? Better customer service? Will take on smaller clients? Better at delivering service?
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I thought the same thing when I saw it! There’s a great book out there called “Creating Competitive Advantage” by Jaynie Smith where she will walk you through the entire process. I’ve pulled about 30+ tips together here: http://www.diymarketers.com/2009/09/01/finding-your-competitive-advantage-3-31-brainstorming-ideas-for-bragging-rights/
Nice post & nice blog. I love both.