What’s in a name when it comes to marketing? In my experience, a name can work with you and help you market your services, products or company… or it can be an obstacle that needs to be overcome.
If you’re in the midst of preparing to name a category, line of products, a new service or even your company, take a few minutes to check out these links as a tutorial from people who have experience in creating and using brand names. You’ll find in the months and years to come, your branding will be much stronger for it.
- Naming Tips: Number 10 in a Series from Martin Jelsema’s The Branding Blog. Here are my Links to Martin’s first 7 steps.
- Naming a Chocolate from Strategic Name Development‘s blog.
- Brand Names that Need to Go from Laura Ries of The Origin of Brands
- 12 Rules for Choosing the Right Domain Name by Rand Fishkin at the SEOmoz blog.
After you’ve selected a name, then you want to work on the images. Make sure you look at this website The Best Brands of the World. It’s one of the most visited websites by graphic designers. Just about every logo for every brand you can think of. Great if you are preparing a branding presentation too.