From almost 15,000 subscribers to zero. At least that’s how it looks for Feedburner’s stats on the Branding & Marketing blog for now.
If you are a blogger and have used Google’s Feedburner for your RSS feeds, you may be aware that Feedburner Feeds are now gone.
Here’s what is on their development site:
Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
You can still log in (as of 5 pm today) and export the emails from your Feedburner account and place them into a mail client account like Constant Contact or Mail Chimp, but I wouldn’t wait until Oct. 20 to get this finalized.
It appears that Google Reader is still working from the Feedburner feed: http://feeds.feedburner.com/brandingmarketing was this blog’s Feedburner feed. Nice statistics and free. For a while anyway.
Feedburner is the program I use to send my RSS feed out so that subscribers would know there was a new blog post. For now you can read the feed at www.brandandmarket.com/feed.
So now I’m working on a replacement. Trying Feedcat to see how it works. (I’m not too optimistic I’ll stick with them. They spell details datails. Not a good sign.
Email subscribers: I managed to capture those who were subscribed by email. You will be up and running soon using an email client (MailChimp) that can serve as an RSS service.
I apologize in advance if you miss a post or receive 2 posts!!
If you have a better way to address the changes at Feedburner — other than MailChimp and Feedcat, I’m open to suggestions! Please leave a message below in the comments!
Update 9/25/12 : Feed Cat seems to be working, so far 91 people have subscribed. I used the basic feed for subscriptions. Still working on my RSS into email portion with MailChimp, but it looks like I can set up a campaign with code that will automatically do it either daily, weekly or whatever I select. Only 2000 email addresses and only 12,000 emails per month. So with 2000 people on my list, I can only send 6 blog posts a month.
A recent post by the Marketing Land blog written by Matt McGee outlines some of the signs that Feedburner may be dying.

{ 3 comments… read them below or add one }
Those crazy Google guys–decommissioning another useful and well-loved service. What will they think of next to please their users?
I’m glad I read this. I had missed the news that Feedburner was going away and was actually thinking of switching to it in order to get some better analytics.
Best,
BW
Feedburner is NOT actually going away – but it’s API is.
1) The subscriber counters are broken for everyone since about 9mp US eastern Sept 20th
2) Feeds are still currently being served
3) We don’t know whether this is temporary or not (some dates are coming back now)
4) The awareness API is being shut down Oct 20th.
5) If accurate stats are important, switch:
a. Why: http://www.feedblitz.com/feedburner-shut-down-the-facts-and-tales-from-the-front-line/
b. How: http://www.feedblitz.com/the-feedburner-migration-guide/
c. Results: http://www.feedblitz.com/feedburner-feedblitz-case-studies/
Hope this helps – I work at FeedBlitz and would be pleased to help you and your readers move over.
Bob –
I don’t think anyone really noticed very much when they did the first announcement back in 2011, but when all the stats went away, it caught the attention of some of the bloggers. Please let me know which service you switch to and if you find it helpful.
Thanks!
Chris