I got excited when I read a headline that said 25% of all smart phone users go on the internet, mostly using their smart phone.

Then I started really reading the report and found a chart that said 8 percent of adults go on the internet mostly using their smart phone.

And one third of that 8% does so because they are lacking broadband internet at home.

My guess: Young, recent college graduate buys a smart phone and decides to forgo the cable fees, preferring to use “free” wireless at a coffee shop or at work when they use their laptop or just their smart phone when they aren’t using their laptop. Just yesterday I talked to a sales professional who said he will get a “regular” cell phone and then use an iPad to get on line… using wifi, so he doesn’t have a hefty cell phone bill.

While shopping for a new cell phone recently, I found out there are 2 tiers of choices at Verizon, a very basic phone or a smart phone. They got rid of the “middle” ground.

Last summer smart phones passed desk top computer in sales units. We’re just starting to see the tip of the iceberg.

So what does the increased use of smart phones mean to marketing professionals?

  • Time to get the mobile site live!
  • Time to put together a mobile tag or QR code plan
  • Find a site that provides “looks like” browsers of all the variation of cell phones. (Instead of thinking about IE, Firefox and Safari… think about iPhone, Droid and Blackberry.)
  • Create an APP that makes sense for your market. Start with something simple. Brand it with your logo.
  • Download speed will really, really matter! No one wants to wait long with a phone in their hand. It’s bad enough sitting at a desktop!
  • Check your Google Analytic accounts and see how the % of smart phone access to your website has changed.

What are you doing differently in your marketing to accomodate the smart phone technology?

My friend was telling me about how important it is to also have the right broadband deal with your smartphone. He got a great deal through Usave and is so glad he got a good deal from them. He saved money and got a better service.

Photo credit: Caribb on Flickr.

How Are You Adjusting Your Marketing to Meet the Demands of Smart Phones?

3 thoughts on “How Are You Adjusting Your Marketing to Meet the Demands of Smart Phones?

  • Monday, August 8, 2011 at 5:17 am
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    Good read! Will surely add this to my must read section. Also since your blog talks about branding and advertising, I would like to share an interesting advertising strategy specially for marketing targeting India. Targeting audiences in rural india is a biggest challenge and we write about some of the cost effective ways of advertising helping marketers reach to the 10 million audience in india. Would love to hear your views as well.

  • Monday, August 8, 2011 at 11:38 pm
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    Technology grows, the types of smartphones released more and more to cater to the needs of users. And there is also an opportunity for investors to telecom development. Thanks for your article.

  • Wednesday, August 10, 2011 at 4:51 am
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    Hi Chris, This article took my eye as I just published yesterday a post about Smartphones. It is interesting to read yours, I will check my Google Analytics account to find out. Thanks!

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