Interesting comments over at Alan Weiss’s Contranian Consulting site with lots of discussion following a controversial post. Alan is the consultant’s consultant, but he really hit a nerve with this one.

Reading the comments is a great example of web2.0 and social media in action! The comments start with Seth Godin jumping in first and then Yvonne DiVita  of Lipsticking making some terrific points…  Mack Collier comment #42 and Robert Scoble  comments 46 & 47 also had their say.

What got them going? Alan claims:

With rare exception, consultants aren’t going to meet key corporate buyers online…
…it’s a lousy place to find and meet clients.

Of course I couldn’t keep my hands off the keyboard and had to put my two cents in there with a prediction.

…And I predict that by next year at this time, your corporate executive buyers will be using their mobile phone PDAs, not only to check emails, but to check/send Twitters, read/comment on blogs and trade text messages with their consultants. If they aren’t already!

Your thoughts?

How do Corporations & Corporate Executives use Social Media?
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5 thoughts on “How do Corporations & Corporate Executives use Social Media?

  • Thursday, July 10, 2008 at 8:06 am

    Wow…that is quite a bold statement. I can’t imagine what logic he is using to back that up. I definitely have to go and check in on this conversation. Thanks for posting Chris!

  • Thursday, July 10, 2008 at 9:26 am

    Come on Chris, just look at the picture of Alan with his Bentley and dog on his about page all posed for the Robb Report and you can see where he’s coming from. Form is much more important than substance. He is communicating an artificial persona that’s engineered for his business purposes. He got where he is through manipulation and controversy (great marketing tactics) and this post is just more of the same.

    He’s full of balooney, and some of the people like Seth Godin he used as examples have told him he is wrong. He doesn’t care, he just wants the attention and controversy is the best way to get it.



  • Sunday, July 13, 2008 at 9:58 pm

    Chris, I haven’t gone over to read Alan’s post but I just want to add that Alan was one of the last of his renown to be dragged kicking and screaming in to the blogging world to begin with. So his credibility – in my mind – when it comes to the advancing technical opportunities Web 2.0 affords, is nil.

    Perhaps he was just throwing down the gauntlet to start a rich debate, but I don’t think he did his brand any favors from what you wrote.

    I’m off to read it now – actually, I think I’m more looking forward to the comments than the actual post!

    Thanks for bringing it to our attention.


  • Tuesday, July 15, 2008 at 7:23 am

    Yes, it’s a really bold statement, that he may want to rethink some day! Thanks for commenting.

    You’re so right. One look at his about me photo tells 1 thousand words.

    Yes, it’s the comments on the post that I found the most interesting.

    Thanks for commenting here as well!

  • Wednesday, July 23, 2008 at 5:14 pm

    I saw this one and was reminded of the post Anita did on a while ago with the point – counterpoint with John Mariotti.

    I wasn’t surprised at the passion behind the responses, but I WAS surprised (and disappointed) at some of the vitriol that came out in the conversation.

    Regardless of whether you love or hate social media, the fact remains that it is an element of our communication strategy.

    It’s starting to remind me of the “sex talk” – you can be un-comfortable with it, but either YOU manage the conversation with your kids or someone else will.

    All business owners need to have an awareness of social media – pretending it isn’t there is dangerous.

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