Comments on: How One Association Uses Social Media as an Information Distribution Tool to Their Members http://brandandmarket.com/how-one-association-uses-social-media-as-a-information-distribution-tool-to-their-members/ Branding and marketing information for business professionals Sat, 04 Sep 2010 22:15:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: associationjam.org http://brandandmarket.com/how-one-association-uses-social-media-as-a-information-distribution-tool-to-their-members/comment-page-1/#comment-9878 associationjam.org Sun, 25 Oct 2009 21:21:58 +0000 http://brandandmarket.com/?p=2821#comment-9878 <strong>How One Association Uses Social Media as an Information Distribution Tool to Their Members...</strong> Social media helps to build this association's brand. They are not pretending that the goal of social media is to increase sales. But guess what? Turns out... marketing and education do lead to new sales.... How One Association Uses Social Media as an Information Distribution Tool to Their Members…

Social media helps to build this association’s brand. They are not pretending that the goal of social media is to increase sales. But guess what? Turns out… marketing and education do lead to new sales….

]]> By: Bill Lavezzi http://brandandmarket.com/how-one-association-uses-social-media-as-a-information-distribution-tool-to-their-members/comment-page-1/#comment-9864 Bill Lavezzi Thu, 22 Oct 2009 14:37:31 +0000 http://brandandmarket.com/?p=2821#comment-9864 We've had members who lost their teaching licenses because of material that appeared on a social media site. So for years, we at NEOEA have been hosting legal updates at which our attorneys scare the bejeebers out of our members about the risks of social media. For our members, the risks go beyond the need to exercise normal prudence. Under the law, licensed teachers are held to a higher standard of morality than the general public; so even a youthful indiscretion, particularly improper language or pictures, can be the subject of a hearing with ODE's Office of Professional Conduct, and those hearings don't usually go well. So it's hard to use Facebook as an organization when our attorneys are telling our members to stay away. Still, we're seeing some evidence that our state and national organizations are realizing that if all we tell members is to "just say no," we'll have about the same effectiveness as other kinds of abstinence-only programs. We're watching closely to see what sort of guidance we'll be getting in the near future. We’ve had members who lost their teaching licenses because of material that appeared on a social media site. So for years, we at NEOEA have been hosting legal updates at which our attorneys scare the bejeebers out of our members about the risks of social media.

For our members, the risks go beyond the need to exercise normal prudence. Under the law, licensed teachers are held to a higher standard of morality than the general public; so even a youthful indiscretion, particularly improper language or pictures, can be the subject of a hearing with ODE’s Office of Professional Conduct, and those hearings don’t usually go well.

So it’s hard to use Facebook as an organization when our attorneys are telling our members to stay away.

Still, we’re seeing some evidence that our state and national organizations are realizing that if all we tell members is to “just say no,” we’ll have about the same effectiveness as other kinds of abstinence-only programs. We’re watching closely to see what sort of guidance we’ll be getting in the near future.

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