Most billboards are static. A quick phrase and a clever photo. That’s about it.

Who would think that billboards could “interact” with people? And that it could be really fun?

These two videos help show how creative use of electronic billboards can get people interacting with the billboard, someone else taking their photo and everyone else standing around watching all the antics. And drive traffic to a retail location! And offer coupons that are very trackable. And I’m sure have lots of people talking about how fun and different it is.

Take a minute to watch these videos if you want to get the ideas in your mind churning around on how to get consumers on the street (not infront of a computer) to interact with your company, brand or product.

Those viewing in a feed, click here for the coupon capture video and here for one in Picadilly Square in London.

A word of warning to marketers! I can think of one electronic billboard that is located in Akron, Ohio where I wouldn’t want to use this technique!

It moves and changes — a bit distracting to the drivers on the road, because unfortunately it’s placed where 3 big highways intersect. I think that this type of interactive marketing is best used by people who are walking, NOT driving!!! Don’t you?

Have you seen any other uses of interactive billboards? Leave a comment with a link, I’d love to see them.

How One Company Makes Billboards Interactive