Facebook OWNS the social media network! (Facebook has 36% of the social media network visits this week according to Hitwise data center, whereas LinkedIn is only 0.25% in comparison.) Only a few months ago, Facebook lagged behind MySpace.

So if you have a business and want to market it on social media, it’s time to learn all the Facebook rules, tips, techniques and subtleties.

Full disclosure. Take a look my Facebook Page As you can see from my business fan pages here and here on Facebook, I’m still learning about marketing a business on Facebook. Joan Stewart has helped me. If you’re in the learning stage too, you may find these resources helpful.

1) First step. You’ve got to set up a PAGE to market your business, don’t do it as your profile or a person’s profile. (You will however, have to have a profile to attach it to.) A PAGE is what you need to market with Facebook. Take a look at the thumbnail below to see where the link is.Create a business PAGE

2) What’s the benefit of setting up a Facebook Page? I think About.com:Marketing provides a compelling reason —

The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a “fan.” This often attracts other followers as well as creates a buzz regarding your business and of course your Facebook Page.

You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is then broadcast into the mini-feeds of your followers.

3) When you’re creating and adding to your company page, your writing style, tone and manner has to mimic the medium. It’s a “friendly” tone, more personal like texting or talking on the phone, compared to a typical website tone or brochure tone. It might be an ideal way of way to get exposure for your business, if you are interested in learning more you might want to check out something like facebook stats 2019 to find out how Facebook might be able to help your business. As Small Business Trends’ Anita Campbell and Steve Rucinski heard in their recent interview with Shama Hyder on How to Use Facebook to Market Your Business “…you don’t want to come off as too stuffy. That’s for LinkedIn. That’s where you have a very static page. Facebook is about community, it is about writing on each other’s wall, creating messages, sharing and getting into discussions. It’s a very lively, active community. You really have to find that balance.”

4) Because of the geographic capabilities built into Facebook, it’s potential to promote your business in the marketplace makes it powerful. Check out how Suzie Cheel at Abundance Highway Markets and Promotes her Business via Facebook.

You can also change your region: today I moved my region from Australia to one of my favorite cities, San Francisco. This gives you more scope to broaden your networks. You can change your region twice every 60 days.

While I’m still very much a “Newbie” on Facebook with my groups, pages, profile and events, I’m learning more everyday about how to use Facebook for marketing a business.

I’d like to open this up to my readers! How do you use Facebook to market your business? Send me your tips and links! If I get enough of them, I’d like to put them in an ebook pdf to make an even stronger resource. I’m especially interested in links to great articles and blog posts.

Leave a comment, either here or on my Marketing Wall on Facebook (click here and then share a tip with a link or video.) If you’d like, I’ll be glad to link back to your Website, Fan page or Blog and give you credit for the tip.

UPDATE March 2009: Andy Wibbels has a handy chart that maps out the confusing array of Facebook choices. Click here to access his Facebook Cheatsheet PDF. Thanks Deborah!

How to use Facebook for Marketing Your Business

23 thoughts on “How to use Facebook for Marketing Your Business

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  • Saturday, August 1, 2009 at 10:30 pm
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    Chris,

    Set up a Facebook Group and use it to promote webinars and other events you are offering.

    For our weekly radio show/podcast, we send out an event notice each week to members of our Facebook Group. It serves as a good reminder all Group members and helps boost listenership. It’s a way to spread the word wider.

    – Anita

  • Sunday, August 2, 2009 at 3:31 am
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    Chris,

    Set up a Facebook Group and use it to promote webinars and other events you are offering.

    For our weekly radio show/podcast, we send out an event notice each week to members of our Facebook Group. It serves as a good reminder all Group members and helps boost listenership. It’s a way to spread the word wider.

    – Anita
    OH! You’re my new favorite blogger fyi

  • Pingback:This Weeks Helpful Reads… Week 170

  • Monday, August 3, 2009 at 2:42 am
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    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Sara

    http://smallbusinessgrant.info

  • Monday, August 3, 2009 at 6:46 am
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    Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.

  • Monday, August 3, 2009 at 6:57 am
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    Anita:
    Wow… Favorite new blogger!! wow!That’s high praise. Especially for coming from the person that was instrumental in getting me to actually start blogging back in 2005/2006. Thanks!
    Chris

  • Monday, August 3, 2009 at 6:58 am
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    Thanks for the Tweet. Or is it a Twit?? Anyway, thank you!
    Chris

  • Monday, August 3, 2009 at 6:58 am
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    Thanks for linking to this post!
    Chris

  • Pingback:How to use Facebook for Marketing Your Business – The Facebook News

  • Sunday, August 9, 2009 at 12:38 pm
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    Thanks for the great info on Facebook!!

  • Thursday, August 13, 2009 at 9:08 am
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    Really it’s very useful for me,,

    Thank you,

  • Saturday, November 14, 2009 at 9:03 am
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    John:
    Glad you found it useful!
    Chris

  • Thursday, December 17, 2009 at 3:56 am
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    Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome

    onlineuniversalwork

  • Friday, February 12, 2010 at 4:37 am
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    Good article. I like it.

  • Tuesday, May 10, 2011 at 6:14 am
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    Hello Chris,
    Thanks for sharing such a great tip on Facebook that how to use Facebook & other pages of that very effectively. A few of things which I was not knowing about that are geographical in business which is really very interesting as well as very helpful for who is promoting their business. Once again thank you for such great tips on Facebook.!!

  • Tuesday, January 10, 2012 at 9:02 pm
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    Hi, Neat post. There’s a problem with your web site in internet explorer, would check this… IE still is the market leader and a huge portion of people will miss your wonderful writing because of this problem.

  • Sunday, January 29, 2012 at 3:34 pm
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    I think this is one of the best things I have read. I’m happy that I saw your post. Can I point out a few things, The web site style is awesome, the articles are wicked! :D. Nice one, cheers!

  • Wednesday, July 18, 2012 at 7:20 am
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    This is very informatic post. I want to use Facebook marketing for mine new website. I gain lots of information from this article.

    Thanks very much

  • Monday, October 1, 2012 at 4:12 am
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    Hey you are providing best information on your blog according to my knowledge. It’s a nice blog i like it…. :)

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