As a marketing person reading The Cluetrain Manifesto, I feel myself wince. And even as I re-read the 96 points at the beginning, I’m still not convinced.
The book has been out for a while. And is a best seller on Amazon at just over # 6,000.
I guess it just makes me uncomfortable, but maybe that’s the intention. They don’t like the concept “target market”, but anyone who reads this blog knows I’m always talking about target markets. They don’t like “market research” or “corporate brochures” but want the corporations to talk like individuals.
I’m still not convinced. I know lots of other people believe in this book. Maybe it’s going to take me a little longer.