With all the innovation of the last 100 years, we still don’t have a crystal ball to project which brands will be the strongest, which products will be the most popular, and what the future will bring.
I for one am an optimist and find that it is helpful to look back to figure out what to expect from the future. If you’re like me, maybe you will like this link to the various graphs of the markets’ historical performace. I find it gives me some real perspective. I particularly like the one of the 1900 to current Dow Jones Industrial Average.
It helps me to keep things in perspective when I hear a lot of negative reports on the TV, from acquaintances and friends who are really feeling down about the economy and when someone tells me how bad things are.
Having some long term perspective helps, doesn’t it?
This recession won’t last forever.
And here is another marketing consultant, Gregor Anton whose blog I read echoing some of this same sentiment with some action steps:
The recession won’t last forever, you’ll want to ramp up your marketing efforts now or never. Start by re-evaluating where you’re at and determining where you’d like to be in 1 year, 3 year, 5 years. You’ll want to identify what steps it’ll take to get you there. For example, are you targeting the right people? Who is your target market? How do your products and/or services compare to everyone else? When is the last time you’ve done market research? What do your numbers look like?
Maybe this perspective is too big for those who are going thru a job loss. Perhaps the perspective, offered by Tammy Lenski in Surviving and Thriving during Job Loss and other Major Change, may be more helpful.
Your thoughts?
