Making PR work

Many of our clients prefer the effects of public relations over advertising. It not only has the implied endorsement of the media, it actually gets read and noticed.

Although it’s nice to be able to create and proofread an ad so it says exactly what you want to say, the way you want to say it… how much more believable is it when an editor or reporter says it in a column compared to reading a similar message in a little box near the bottom of a page.

Here are 4 tips from Entrepreneur magazine for creating a compelling press release to help get media exposure for your business.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.