While researching a particular topic for a project that I’m developing, I wanted to double check the theory behind it. When I found this page of marketing reference links, I bookmarked it and wanted to share it with you here as well.
Marketing Methods, Models and Theories has a “Cliff note” summary of everything from the McCarthy’s 4-p’s (product, price, place & promotion)… extended to 7ps’ (people, process & physical evidence), the BCG Model (stars, cash cow, ?’s, and the dog), and positioning (functional, symbolic, experiential) to core compentencies using a Venn Diagram, the GE matrix (McKinsey’s extended BCG model) and Roger’s Innovation/Adoption curve (innovators, adoptors, early/late majority, laggards).
Just a nice reference tool to have at your fingertips when you’re pulling together a marketing strategy.
You may want to bookmark this in the famous internet bookmarking tool, Delicious.