The Search Engine Marketing Professional Organization (SEMPO) is conducting sixth annual industry-wide survey to assess the economy’s effect on year-to-year online marketing spending and investigate new trends.
The survey is open to all search engine marketing (SEM) managers and professionals working in an agency or in-house corporate position. Participants do not need to be SEMPO members. Log on to http://bit.ly/SEMPO-search to participate.
In addition to the organic search optimization and paid search areas, this year’s survey addresses social media as a component of search engine marketing.
You have until Monday, February 22, 2010. Preliminary results will be available in early March with a full report expected in late March.
As an incentive for participating in the survey, a free copy of the final report – a $249 value – will be sent to all survey respondents.
Example of one of the questions:
What are the three most important metrics your clients use for gauging the success of social media marketing? Check three options
- Brand awareness
- Click-through rate
- Conversion rate
- Cost of generating sale off-line
- Cost-per-click
- Customer engagement
- Customer satisfaction / advocacy
- Number of sales / leads
- Profitability of sales
- Return on ad spend
- Return on investment
- Site traffic metrics
Value of sales / leads
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