Here are some powerful online marketing resources for do-it-yourself branding and marketing:
- How to Get Free Publicity – a Squidoo lense by Joan Stewart, the Publicity Hound. She’s got tons of great ideas for anyone who’s trying to increase traffic and develop a publicity machine to build awareness. Similar to what you could find at this website ran by SEO professionals that could aid you even further. I particularly like her new ideas on how to use video – she claims that in just minutes you can create a video of yourself, by yourself (so easy a 6 year old can do it!), how to edit the video and create a WordPress website to bring lots of traffic to your website. Anyone who regularly reads Branding & Marketing knows that I’ve been following Joan’s recommendations for years and she’s someone I trust. She’s launched some really cool, affordable options for those who want to take part in the online marketing surge.
- Supplement your efforts with a Buzz Virtual Assistant – a new program from Ron McDaniel, the Buzz Marketing expert and author of Buzzoodle Buzz Marketing: 57 Word of Mouth Marketing Challenges for the Entire Workforce. For those who want the online buzz, but really don’t have the time to execute. Ron has tremendous ideas for small business, medium and large businesses alike. Small businesses interested in improving the ways in which they market themselves may want to consider the available assistance that they can find online – Santa Clarita web design company QM Design has excellent small business branding, design, and marketing packages. This may be of use to many businesses and could also be used in conjunction with the ideas outlined in Ron’s writing. I’ve read his book and his 57 ideas are very achievable, even if you don’t have a lot of time and talent! He also realizes the power of on line buzz can give a huge shot of adrenaline to any branding campaign so he’s created the Buzz Virtual Assistant program. I’m intrigued! Having someone who can be your online eyes and ears buzzing around the internet to help build your branding is a clever idea. Ron and I have met for coffee several times and I always leave our meet-ups feeling energized and ready to try some new techniques!
- Take a minute to watch Web Marketing Watch – by Sage Lewis of Sagerock.com. Sage has a tremendous amount of energy that really translates to very watchable video. Web Marketing Watch is his daily/weekly video web marketing TV show — without the TV. He makes a very analytical subject come alive as he describes various SEO techniques. Sage has been a member of my Toastmaster’s group here in Akron. AM Akron Toastmasters is the largest Toastmaster International club in Ohio with more than 50 members. Sage is known as someone who regularly wins the pen/pencil prizes for his animated style and witty dialogue.
- Added plus: in one of Sage’s videos he recommends you print out The Web Developer’s SEO Cheat Sheet. It’s from seomoz.org – the guru of SEO. I did and only understand about 1/2 of it. But the half I understand tell me this is a great tool. Not only for executing but also for learning more about how SEO really works. I’m going to stick it in side one of those sheet protectors and keep it near my computer. If you are like me and aren’t too sure about how to do SEO, then it might be a good idea to get the help of a professional. For example, using your local seo company to help you keep up to date can be a great help. You might even find that using a company similar to this RaleighDigital SEO company could also be helpful if you are looking for an SEO specialist agency.
Each of these three resources — Joan’s, Ron’s and Sage’s — (make that four with SEOmoz.org’s cheat sheet! — focus on online marketing that will help increase your website traffic and add extra zip to your branding programs.
I hope that you enjoy these tools. Let me know what you think of them. Is this helpful for me to post tools and resources that I like and learn from? Let me know. Thanks!