Rebranding a college can be much more difficult that perhaps anyone suspected — case in point, Middlebury College in Vermont launched a new logo last summer and a ground swell of protests by students and alumni convinced the school to revert back to the former logo.
It’s not that Middlebury didn’t select a good agency to do the rebranding, it’s just they underestimated the response. Well, maybe the logo was lacking too. What do you think? Read all about it at Facebook’s group of 698 members at Middlebury. You’ll need to log in with your Facebook account to view the group.
From the Middlebury Newspaper: The short and mostly good-natured fight over the logo pitted the Facebook Group against the product of the prestigious New York branding firm Chermayeff & Geismar, creators of the famous NBC “peacock,” as well as logos for universities like Cornell and NYU.
Interesting discussion at Sam Huleatt’s Leveraging Ideas