Strategic marketing plans involves looking from 30,000 feet… even 10,000 feet helps!
Looking at the big picture really gives you a different prespective. If you can climb above the day to day activities, you can see things conceptually. Looking out the window of a plane almost makes the ground below the look like a map filled with roads and varies landmarks.
Strategic marketing is creating your road map to help get you from your current location to your destination in the best way.
If you stay on the ground, working it thru by driving things harder and harder, you’ll never feel the benefit of that plane ride and getting the 30,000 feet view.