The Story of Renewable Lubricants
On Friday I met Jackie Garmier when we were on a panel of entrepreneurs speaking at Kent State University during their “Hidden Gems” section of the Entrepreneur Extravaganza.
Jackie and her husband own a small business in Hartville, Ohio that provides lubricants that perform like synthetics for the racing industry. She describes herself as a “farmer” and her production as a “recipe”, but she’s taking on the world — and she has the patents to keep her recipes proprietary.
She finds it easy to market her business because she is passionate about her brand. She explains: How could I not love it? We —
- Design a bio degradable product
- Help farmers grow more crops
- Help her country reduce dependence on foreign oil
- Reduce air pollution (the Kent State bus service uses her products)
Her company, Renewable Lubricants, also uses soy based inks in printing and refillable, recyclable packaging wherever possible. What’s not to love?
Her message to other entrepreneurs: be passionate about your brand and carry your message throughout all of your products.