Get ready for some dramatic shifts in the advertising world.
We all know how popular YouTube has become recently — but have you read these recent statistics?
According to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent. The Kelsey Group
What does this mean for marketing campaigns? Where will the dollars shift from? How will companies make the shift? I think it has already started with “baby steps” and soon will become a landslide.
What does this mean to small and medium sized business?
- Video production choices — fast, efficient and inexpensive — are here
- Channels of distribution are in place– in fact, beyond showing the online commercial at your site and YouTube — TV stations’ websites, newspaper websites and even the Yellow Pages websites — many are providing online video advertising for local businesses.
- It means, forget the TV commercial… it’s time to talk OnLine Commercial.
And when you add the low cost of production and the power of internet on demand viewing to the clever use of TV spot media with companies like Spot Runner (See my post called “Want inexpensive TV commercials for your Company? — all of the sudden businesses have the ability to create and distribute very powerful, visual marketing communications.
Do you have a video clip about your business? Why not? There are many fine local production houses.
At a recent networking event, when I met David “Stu” Green of StuWorld Media in Brecksville, Ohio, we were talking about the changes in advertising — particularly local television advertising. He said many of the businesses he works with want video for the internet –posting it on their websites and video sites like YouTube, Yahoo video, and Google video. Stu offers these tips:
1.     Grab sight visitor’s attention
2.     Provide information on your product
3.     Engage your visitors to take action
4.     When possible collect leads from your visitors
Here are his video examples where he has followed his tips:  Elegant Dentistry  McLuckie Orthodonists
In Akron, my business friend Becky Osborne of Buckeye Digital Media Services, specializes in filming economic development directors, town landmarks, schools and key businesses for chamber of commerce style videos. In addition, her company provides classes for at-risk grade school age children to learn how to use a video camera and video tape. Although her company’s website may make you think she’s exclusively a wedding photographer, (she still video tapes a wedding now and then) her business really focuses on the commercial market and running classes.
Other local (Cleveland – Akron area) video production companies that I like: MindGrab Media New Image Media Glazen ComVid … In fact, here’s a link to a vast array of film and video production resources at Cleveland Film.
So what is holding you back from creating a short video advertisement about your company and posting it on YouTube? Let me know by commenting:
{ 1 trackback }
{ 2 comments… read them below or add one }
As everyone knows by now, video is very exciting. I think in the next few years people will discover that video is appropriate for certain areas of the consumer market, right now it seems like everyone wants to use video for everything. I think the small business arena will benefit the most from video which is pretty much the thesis behind Jippidy.com
This article is interesting because I actually see more mom and pop shops using the internet to advertise their business. When I mean mom and pop, I’m referring to those businesses that are owned and operated by those in much older demographics who never used a computer the same way Gen X’ers and Y’ers use them today.
I sites like MySpace and Facebook because it helps me connect with friends. When I need to research local hangouts, I like using Jippidy.com and CitySearch (but I think Jippidy definitely has a slight edge because of the videos).
JenM
http://www.jippidy.com