Thumbs Up on PULL: Marketing Secrets the Fortune 100 Use

by Chris Brown on Friday, August 13, 2010

PULL Marketing Secrets the Fortune 100 UseLove this book. If you’re in the midst of launching a new product, do yourself a favor and read PULL first. I’ve had it on my desk all summer and I just love to grab it, flip thru and absorb one good morsel after the next.

Keith Chambers knows what he’s talking about. I found myself taking notes. And commenting to the other branding people in my company. And basically looking at a couple of projects that we’re working on for our clients and going thru his checklist on page 212 to make sure we didn’t forget something important.

I like this book because it’s practical. He has a lot of real world examples. It’s not a “how-to” theory type book written by someone whose never launched a new product in their life. It’s got check lists and how to’s along with the “why’s”. I really appreciate that part, because even if I disagree with the execution in a few places, I understand why he made the choice he did.

I’ve helped companies brand and market hundreds of products. I will keep this book as a resource.

Full Disclosure: I received this book for free because I agreed to review it.

{ 2 comments… read them below or add one }

Mike Sansone August 13, 2010 at 4:02 pm

Great review. Think I’ll pick up the book (and how about that cup of coffee?) Nice.

Boris August 15, 2010 at 9:11 pm

I have to disagree. This book was a big disappointment for me. I got very fed up with the self absorbed storytelling…. same thing over and over again. In the end after laboring through it I found a couple of useful “nuggets”, but it was a hard read for me. There are so many better books out, for example The Marketing Playbook or Tuned-in, that offer so much more……

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