Love this book. If you’re in the midst of launching a new product, do yourself a favor and read PULL first. I’ve had it on my desk all summer and I just love to grab it, flip thru and absorb one good morsel after the next.
Keith Chambers knows what he’s talking about. I found myself taking notes. And commenting to the other branding people in my company. And basically looking at a couple of projects that we’re working on for our clients and going thru his checklist on page 212 to make sure we didn’t forget something important.
I like this book because it’s practical. He has a lot of real world examples. It’s not a “how-to” theory type book written by someone whose never launched a new product in their life. It’s got check lists and how to’s along with the “why’s”. I really appreciate that part, because even if I disagree with the execution in a few places, I understand why he made the choice he did.
I’ve helped companies brand and market hundreds of products. I will keep this book as a resource.
Full Disclosure: I received this book for free because I agreed to review it.