Attempting to close a sale, without marketing first, is like:
- expecting to harvest your vegetables without planting seeds or plants first
- trying to catch a fish without a pole, net or bait
- offering a marriage proposal on a first date
- attempting to pass an exam without studying
- … leave a comment below with your analogy
Sure you might pass one exam… or catch a fish with your bare hands, but to build a strong sustainable business, you’ve got to have a marketing system in place.