I really hadn’t given a lot of thought to using widgets for marketing until all of the sudden I was challenged to hone my widget strategy. “What?!” I thought. “I don’t even have a widget strategy, let alone hone it. And what the hell is a widget exactly anyway!?!”
I used to think a widget was someone’s logo that you put on your blog to signify something — like the logo with a link to my LinkedIn page or maybe like the MyBlogLog little squares on the right hand corner so you can see who visited. That’s what I considered a widget. I think of widgets like refrigerator magnets for websites, blogs and social networking sites.
Now I’m learning that widgets can be much more than that a graphic with a link. I think the big push came when Facebook encouraged programmers to come up with widgets and run their applications on Facebook.
Of course these widgets drive traffic. If you click on the LinkedIn Widget, you go to LinkedIn and If you click on a face in the My Community group, you go to MyBlogLog. All of the sudden I’m seeing the marketing appeal.
And I realize, I’ve been using a widget all along for my Branding & Marketing blog on my Marketing Resources & Results website. It doesn’t have any cool programming with it that provides a rank or a photo, just a little toe-in-the-water-widget, but it’s a widget none the less. Any one who writes a blog knows you have to start somewhere… even with a widget strategy!!
Some of the best marketing widget strategies have come from Mack Collier at the Viral Garden with his 25 best marketing blogs and Todd And for the Power150 Marketing & PR blogs.
Okay, so what’s my widget strategy? I guess making it small enough to fit in someone’s right hand column. Oh NO!! That’s a tactic. The strategy needs to be something that supports an objective.
Objective: Have Branding & Marketing become more of a leader in the marketing blogs.
Strategy: Get the Branding & Marketing widget with a link on relevant websites, blogs and social media sites. Create a compelling reason why websites, blogs and social media sites would want to put your widget on their websites.
Tactic: Make the widget small enough to fit in the side bar. Make the code easy to copy and paste. Give people a reason to want to do it (recipical links?!)
Great. I have the beginning of a widget strategy. I think it still needs work!! And, oh-yeah, the execution. Therein lies the rub. Hmm.