Five years went by pretty fast! In February 2006 I started blogging and now, 891 posts later, I still am adding content. Here are some of the things I’ve learned:[pullquote]Blogging is both fun and frustrating… but certainly an effective way to engage your audience, build awareness of your business and most of all learn![/pullquote]
- More about technology than I thought I would
- That I still have plenty to say
- It is NOT a solo activity, but much more of a way to meet people than I expected
- Staying on topic is important, but difficult sometimes (that’s why I have 6 blogs now! This is my main one, but there is the news release blog, gardening blog, fundraiser blog, career transition encouragement blog, speaking blog)
- Most of the other bloggers who are serious about it are VERY helpful
- I like the idea of podcasting and video-casting more and more
- Social media networks (like Facebook, Twitter and LinkedIn) have helped blogging spread — and are actually blogs themselves
- Even after 5 years, I’m surprised how many small businesses have not embraced them for their marketing
- Having an editorial calendar is a great idea, but nothing beats being inspired to write today’s content! (Maybe that’s why I have 91 drafts of posts started, almost ready, but not quite finished. This helps when I get really busy or catch the flu. A few touches and they’re ready to go…)
A shout out to the bloggers who really help me get started and up and running:
- Mack Collier from Huntsville Alabama who said such comforting things when I posted my first few entries, taking the time to email me personally when I was a newbie on the Z list.
- Anita Campbell from Medina Ohio who gave me the confidence to try it and get past the initial “techie set up stuff.”
- Mike Sansone from Des Moines Iowa who helped me connect to the other folks who meet regularly at Panera University… and gave me an example for starting our own Akron Bloggers Community
- Robyn McMaster of Rochester New York for challenging me to ask 2-footed questions. Robyn, I’m still trying to make it a habit.
And now a shout out to some of the newer bloggers who are jumping in, maybe feeling overwhelmed, discouraged or energized:
- Ask for help…
- Think about joining a group… sometimes it’s better to see people face to face
- Look for a PodCamp in your area and take time to attend
- Even if the goal of your blog is to market your business, one of your objectives needs to be to create a community… and you can’t do that with just one way communication.
Let me know if you’re a new marketing blogger by leaving a comment below with the URL to your blog. Please don’t hyperlink it in the comments section (or you’ll go to the spam folder), just enter it in the “website” section of the form. It will automatically hyperlink it to your name (and please use your name, I know you’re real… that’s one of the ways I sort thru the 40+ spam comments I get daily!) This will help others to find you too!