Having a camera is a necessity for any PR/Marketing department of an organization. The other day one of my clients asked me about buying a new digital camera. What should you consider? There are so many choices. Although I’m not a camera buying expert, from the different types of lenses, understanding what is a viewfinder and learning about image sensors, these are just a few things that I learnt along the way. As well as this, here’s a short list of things I consider important. Please add a comment if you disagree or have something to add.
1) Mega pixels: should be 4.0 or 5.0.
2) Image quality – Good is nice, but better is always better within a reasonable price. Buy the best you can.
3) Zoom capability (may not be important for types of photos you’re taking) Great for portraits, not sure how much zooming you’ll do, but it helps with cropping.
4) Battery life – VERY important. Does the camera you’re considering work with rechargable batteries? Are they readily available or does it have some special battery that is hard to find? How fast will the batteries drain.
5) Media format – Do you have a good way to download the photos off the camera that works on a variety of people’s computer or do you have to load special software in and have a special cord to attach? Scan Disk sells a nice 12 port media downloader that plugs in with a USB connection. A 1 or 2 Gig media card in your camera will allow you to take lots of photos without getting out of memory.
6) Magnified previews – This will let you know if people’s eyes or closed etc, without having to put on reading glasses to preview the photo. Nice feature.
What’s been your experience with digital cameras? Is an SLR-Single Lense Reflex necessary/worth the investment?