When should you cut your marketing budget? I think when times are good, too good and you can’t keep up. When the orders are piling in, you can coast for a little while. In planning media it’s called a hiatus. Three weeks on, one week off.
That’s very different than slashing your marketing budget when things are looking uncertain. By marketing during uncertainty, your keeping your business on the path upward. By cutting the marketing budget, you steer your business away from growth and maybe even downward in a spiral.