When should you update your Website?

Sandy Donaldson at the Donaldson Resources blog offers 3 telling clues for you to investigate that will tell you if you need to update your website:

  1. Bounce Rate
    Take a close look at the bounce rate (how many one page visitors) – if it’s greater than 30% then you may be driving the wrong audience to your website, or the message on the page doesn’t match what the visitor was looking for.
  2. Most Popular Pages
    Look at the pages that are getting the most traffic – if your primary marketing pages (products/services) are not getting the traffic then it may be time to look more closely at the navigational structure of your site. Is it easy to follow – does it intuitively take the visitor to the most important pages?
  3. Call to Action Elements
    When a visitor lands on a page in your website what action to you hope to see this visitor take – call the office – fill out a request for quote – download a brochure/report – fill out the contact form – visit your locations page – look at other services or products – buy something? Do your most popular pages have prominent “Call to Action” elements on each page driving visitors to these next steps?

I’d like to add a 4th:  If your website is still in frames or you don’t have an easy to update content management system that makes posting almost as easy as posting a blog article or sending an email, you really need to consider doing an update.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.