Do you have keywords for your company that you believe your potential customers may search to find a company like yours to provide services or products?
If you don’t, you may be missing a key to improving your marketing and branding message distribution… and more importantly miss out on the incoming marketing efforts that are some of the most efficient and cost effective.
I had a happy moment today. I say moment because Google’s ranking system is very fluid and changes constantly. But today was a small victory (smile!)
I even bragged about it on Twitter, which I immediately regretted, but can’t help it.
@ChrisBrown330 Happy moment! My company is #8 Google result for “brand strategy” http://bit.ly/j0BTf
I’m sure I’ve jinxed it now, but here’s the Google link:
I believe that measuring your marketing makes it more effective. Now that bragging about getting some top results in Google for brand strategy has probably ended the chance of staying there, we’ll have to work even harder to stay in the top 10 results.
Do you have a list of keywords that you check for your company? Do they contain geographic phrases if your business is looking for local customers and clients? Do you check regularly and keep a record of it?
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Getting ranked in Google is a very important element to branding yourself or branding your company online. This can send a large amount of targeted traffic to your website as well as create tons of backlinking opportunities for your website