Take a look at pages 9 and 10 in this slideshare presentation. It’s the push versus pull marketing.
I believe it is the outbound megaphone style of traditional advertising tactics and methods are become much more ineffective. Getting comfortable with the “nontraditional” inbound tactics of pull marketing (more commonly used for consumer marketing) can make a powerful difference in marketing your company in this decade.
Social Media For B2B Companies
View more presentations from Sarah Sturtevant / Integrated Website Solutions Inc..
If you do decide to use social media marketing for your B2B business, here is a great post with 10 Small Business Social Media Marketing Tips from Mashable by Ross Kimbarovsky. Hat tip to @QueenBusiness.
Does it make sense for you to use social media tools for your company? Why… or why not?
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