RistList: Social Media Marketing 2008 Panel

Deborah Chaddock Brown, Chris Brown and Leslie Carruthers at the Rist List Internet Panel June 10, 2008. An open house networking and panel discussions by and for women business owners, hosted by Norma Rist of Norma J. Rist CEO Consulting.

Here is my online handout of links.

Online so you don’t have to worry about where you put that piece of paper. Online, so I can update it with some cool new links for you to explore. Have some good ones to add? Just leave a comment below! That’s the cool part of social media. It’s fast, easy and best of all it is a conversation with connection!

Here’s my list of talking points:

  • LinkedIn as as business tool (especially use questions, recommendations and introductions)
  • ZoomInfo – Allows you to correct what is wrong
  • Google Blog Search – use this to find the blogs in your industry, that your customers read
  • Facebook – not just for college students anymore!
  • Twitter and Tweets – Not more than a year or two old, but has almost reached the tipping point. How to Get started on Twitter
  • Podcasting/Video – Mainstream. Check out BlogTalkRadio as a way to have a radio show for free.
  • Why Collaboration with Competitors? It makes your information as powerful/popular as the foodcourt at Mall in the 70’s/80’s
  • Why do it? Making money from your social media. (not so much, do you make money from your marketing efforts?) It really helps you to stay current. It helps to establish you in your field. You can get found on the internet. You can find and collaborate with the other people in your industry. 

Other great Social Media Resources to check out:

  • Cleveland Ad Club – Larry Weber W2Group – Social Media Marketing It’s not about talking at, but engaging with your customer. May 21, 2008
  • COSE Business Conference – Chris Brown (me!) – Healthy Exposure from Viral Marketing from October 2007
  • UPDATE 6/13/08 Learn to Syndicate your Brand Identity– iMedia Connection |This has examples of how to use various social media mediums to build your brand.  Love the photos of the Ford car engines on Flickr.

Some of these are posted on SlideShare.com, which is to powerpoints what YouTube is to video!

Okay. So if you’re a beginner and want to take that first babystep:

1) Connect to me on LinkedIn by clicking on my link and creating your profile to link to me: Read more about Chris Brown on LinkedIn Think about branding yourself with your photo.

2) Save my blog Branding & Marketing so you can come back and read it each time a new article is posted. I often write about social media and you’ll learn something each day by reading an article. As you get more experienced, you may want to subscribe in an RSS format… But an email subscription is very easy too.

3) When you are feeling brave – leave a comment! You don’t have to register, just fill in your name, email (I don’t publish emails) and your website (you’ll get a link!). Then write something to extend the conversation.

Photo: Deborah Chaddock Brown, Chris Brown and Leslie Carruthers at the Rist List Internet Panel June 10, 2008.

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