A post by Ana Bryce at Links & Resources for Internet Marketers is funny, but true:
You know you are a marketer when you read newspapers for ads.
It reminds me of watching television with my young daughter when she turned to me and said with the sound of annoyance in her voice, “Just who do you think is their target market for that one!” After that happened, I tried to talk about work a little less at home!
Or when I’m “watching” football with my husband, but go back to my book during the game, only to look up during the commercials.
On the same vein, from an old Marketing Prof’s newsletter Ann Handley solicited these responses:
You know you’re a marketer when…
From Bill Stiles, Stiles Healthcare Strategy:
- “You TiVo commercials and delete the entertainment.”
- “You know the research results for a dozen projects but can’t remember your mother’s birthday.”
From Michael H. Lyon, applebrandsource:
- “You have placed each member of your van pool into a psychographic bucket.”
- “You consider your lawn part of your Unique Selling Proposition.”
From Amanda Ponzar:
- “You buy magazines to look at the ads, not read the articles.”
- “You love opening junk mail just to look for creative direct mail ideas.”
- “Your Christmas card list is merged, purged and database-ready.”
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