You Know You’re a Marketer When…

A post by Ana Bryce at Links & Resources for Internet Marketers is funny, but true:

You know you are a marketer when you read newspapers for ads.

It reminds me of watching television with my young daughter when she turned to me and said with the sound of annoyance in her voice, “Just who do you think is their target market for that one!” After that happened, I tried to talk about work a little less at home!

Or when I’m “watching” football with my husband, but go back to my book during the game, only to look up during the commercials.

On the same vein, from an old Marketing Prof’s newsletter Ann Handley solicited these responses:

You know you’re a marketer when…

From Bill Stiles, Stiles Healthcare Strategy:

  • “You TiVo commercials and delete the entertainment.”
  • “You know the research results for a dozen projects but can’t remember your mother’s birthday.”

From Michael H. Lyon, applebrandsource:

  • “You have placed each member of your van pool into a psychographic bucket.”
  • “You consider your lawn part of your Unique Selling Proposition.”

From Amanda Ponzar:

  • “You buy magazines to look at the ads, not read the articles.”
  • “You love opening junk mail just to look for creative direct mail ideas.”
  • “Your Christmas card list is merged, purged and database-ready.”

Technorati Tags: Marketing, Branding

Subscribe via Bloglines, Subscribe via Feedster, Join MyBlogLog Community

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

6 thoughts on “You Know You’re a Marketer When…”

  1. You know you’re a marketer when you can’ pass a truck, billboard, or advertisement without de-constructing it and “making it better” (in your own humble opinion, of course!)

    My family now expects this behavior as part of the curse of being with a branding/marketing addict!

  2. Chris,
    What a great Blog..
    Good comments on Direct Marketing quirks.
    We have used Direct Mail successfully for over 40 years and it far surpasses results from the Internet in terms of ROI.

    We formed a LIVE Talk Shoe, discussing Direct Mail and tricks of the Trade.

    You can join us Live or download past Episodes

    Your Good News Merchants
    Chuck Bartok
    Pat Ritrosky

  3. Chris, great article.

    You love opening junk mail just to look for creative direct mail ideas.”

    Absolutely true to the extent that my mom puts all the junk mail on my desk these days.

    Here’s another one On Thursdays, I take public transit due to the parking issues downtown and I really look forward to seeing all the new ads in the train. They are quite creative!

  4. Do Not Mail Opt-Out Law would be fair to everyone.

    The proposed recent “Do not mail” is an Opt-Out law. Only those not desiring advertising mail need opt-out. Anyone desiring advertising mail can do nothing – and continue to receive it. Why deny those wishing to avoid advertising mail the power to do so?

    I do not consider handling unwanted advertising placed against my will on my personal property to be a civic obligation!

    The US Supreme Court said in the Rowan case in 1970, ““In today’s [1970] complex society we are inescapably captive audiences for many purposes, but a sufficient measure of individual autonomy must survive to permit every householder to exercise control over unwanted mail. To make the householder the exclusive and final judge of what will cross his threshold undoubtedly has the effect of impeding the flow of ideas, information, and arguments that, ideally, he should receive and consider. Today’s merchandising methods, the plethora of mass mailings subsidized by low postal rates, and the growth of the sale of large mailing lists as an industry in itself have changed the mailman from a carrier of primarily private communications, as he was in a more leisurely day, and have made him an adjunct of the mass mailer who sends unsolicited and often unwanted mail into every home. It places no strain on the doctrine of judicial notice to observe that whether measured by pieces or pounds, Everyman’s mail today is made up overwhelmingly of material he did not seek from persons he does not know. And all too often it is matter he finds offensive.”

    Furthermore, the Supreme Court said, “the mailer’s right to communicate is circumscribed only by an affirmative act of the addressee giving notice that he wishes no further mailings from that mailer.

    To hold less would tend to license a form of trespass and would make hardly more sense than to say that a radio or television viewer may not twist the dial to cut off an offensive or boring communication and thus bar its entering his home. Nothing in the Constitution compels us to listen to or view any unwanted communication, whatever its merit; we see no basis for according the printed word or pictures a different or more preferred status because they are sent by mail.”

    We need a nationwide “Do Not Mail” law to create a one-stop, convenient place for homeowners to give senders the aforementioned affirmative notice that we do not want certain kinds of mail sent to our homes.

    Ramsey A Fahel

  5. Ana:
    I like watching the billboards on the highway too. Hate to admit it, but I really do.

    I start day dreaming about postcard series. “Okay, If that billboard was 3rd in a series, what would the other 2 look like?”


Comments are closed.