10 Ways to Improve Your Marketing Results for 2010

10 Ways to Improve Next Years' Marketing Results in 2010As we begin the new decade in just the next few days, take stock of your marketing efforts and pull together your 2010 plans with this marketing checklist. What will need your attention in the New Year? Say you open a law firm, as well as following these steps, you could contact a company like ONE400 Law Firm Marketing, to help you.

Niche your Target Market

Have you clearly identified who is your target customer? And who is your circle of influence that provides referrals to your target customers and clients? Does your referral network know for sure who your target market is? A lot of companies do not take law firm marketing services seriously, which is why they are falling behind when it comes to marketing.

Define your Marketing Measurement

What gets measured, gets improved. Select your measurements for improvements: # of leads, proposals, new customers? Key word ranking in Google? Web site visitors? Newsletter subscribers or # of blog posts? For example: here’s some of the measures Chris Brogan uses when he measures the marketing impact of social media:

% of online conversation (versus competitor).
% of coverage improvement.
# of new subscribers/attendees/buyers via tracking links.
# of new threads, comments, conversations for engagements.
# of actions taken (for instance, on email newsletters).
increase in $ per visitor, monthly average.
# of leads
# of sales call conversions
unique visitors (all those basic web metrics)

Craft your Tag Line

Do you have a tag line for your business, product, service or even your personal branding? If you don’t brand yourself, other people will. Make sure people who refer you know your tag line.

Practice you 30 Second Commercial

When someone asks you “What do YOU do?” what do you normally say? What’s your 30 second elevator speech?

Focus on Visual Branding

Gather all your current marketing materials into a pile in the middle of a conference table. Do they look like they came from the same company? Which item is the most used? Is there one piece that can make the biggest improvement? Focus on the customer journey to ensure you see your business from a customers point of view.

Review your Website

Should you tweak, refresh, or do a complete makeover? List three things that you love about your current website. What really bothers you? Is your website attracting the right target market? Take stock of your website’s weaknesses and decide what you’ll address for next year.

Consider your Press Release Program

Do you have a press release plan for 2010? Will you distribute via wire service, email or snail mail? Do you have a boilerplate “About us” that is current in your last paragraph of your press release?

Develop your Speaking Engagements Calendar

One of the most cost efficient ways to promote your products, services and company is to become a speaker, lead a seminar or workshop. If public speaking is too hard for you, consider posting a 2 minute video on YouTube.

Improve your On Line Profiles

Don’t neglect your personal branding on LinkedIn or Twitter. Have you created a summary? Do you have a searchable profile that will help your referral partners refer business to you? Is your photograph current and attractive?

Take the Next Step

Improve one small thing about marketing your business every day. Go step by step, don’t try to get it done all at once! It’s a marketing marathon, not a sprint! Keep track of your marketing accomplishments so you can see progress. Stay on track for a happy, healthy and prosperous New Year!

If you like the idea of this checklist, but find the actual execution overwhelming, consider outsourcing your marketing efforts to a company like Marketing Resources & Results. Having a partner who knows the ropes to skip and the ropes to know will help you leap frog ahead into the New Year and give you the best opportunity to improve your results.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

11 thoughts on “10 Ways to Improve Your Marketing Results for 2010”

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  2. An excellent list to start the new year!
    I am going to add an additional task for the Chix biz:
    Evaluate current product/service offerings.
    It’s time to eliminate the under-performing products and services in the lower 20% of sales contributions. Remember: there are no Charlie Brown Christmas trees in the product/service offerings of successful enterprises!

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  4. These are all fabulous tips to begin the year. I might also suggest conducting surveys. This is a technique I use often to be certain that the information I am offering is what my market wants. It saves valuable time for all.

    Cheers to 2010!

  5. Chris Anna:
    I had to chuckle about your Charlie Brown Christmas Tree comment! Thanks for reading and for commenting. Have a great 2010!

    I love your “conducting surveys” tip. It’s a good one and easy to implement by using the polls in Linked In, or if you do a enewsletter, many of the providers have a survey facet built in. I’m going to try a survey in my January Newsletter! Thanks for the idea!

  6. Chris,

    I never took the time to read any of your newsletters. Today, I finally did as I am reviewing New Year’s resolutions and changes to make. Loved this article as well as your article on speaking engagements. Hope all is well, Chris.

  7. I’m a new reader of yours. Nice list. I feel my focus is consistency. I’ve learned so much about what to do to grow my business, and even better than that I’ve soooo many great creative marketing ideas of my own, but it’s the consistency and “targeting” that I’m dominating now, so I expect to be a powerhouse pretty soon.

    I appreciate your input.

    Dj Will Power

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