We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many websites.
Time to change your password on your accounts for these websites and more: Twitter, FaceBook, GoDaddy, Tumblr, Dropbox, YouTube, Google, Vine, Pinterest, Instagram, Gmail, Foursquare, Yahoo, Amazon, SoundCloud… Basically everything.
This infograph says it all in very few words.
Marketing efforts are not worth it if you have compromised security. Before you have a bigger problem on your hands, change your passwords on these sites.
Having a problem with your logins and getting your website or accounts stolen, not only locks you out of your own accounts, but allows someone else to post on your behalf. Which could ruin all the work of your marketing efforts. Worse, some of these sites are attached to your credit card, which can lead to credit problems.
Take the time now to switch your passwords. Make sure you keep your marketing efforts secure or you may turn a good thing into a very bad thing!
This is an example of what the stop, slow, go tool that the Yoost WordPress SEO plugin provides for improving your use of your keywords.
With all the changes to Google search, marketing for website traffic can be confusing, difficult and very time-consuming.
The last 3 recent Google changes – Panda, Penguin and Hummingbird updates – left many marketers are wondering how to increase traffic to their website. Keywords, the words that people type into the search engine to find your website, are the beginning of the search and conversion marketing process.
So how do you figure out which keywords will help to improve traffic to your website?
John Jantsch of Duct Tape Marketing wrote a handy post on 8 Alternatives to Google Keyword Tool that will help you with your marketing for website traffic. Here’s an excerpt:
Free keyword tools
My favorite paid options
After you determine a keyword phrase, each page of your website needs to be focused on just one phrase (I know, this all takes time!!)
If this list seems overwhelming, try starting with just one: I like the Yoast WordPress Seo Plug-in because it uses Red, Yellow and Green stoplight colors to let you know how you’re doing with the SEO for a keyword phrase.
If you use WordPress for your website, consider installing the plug-in. I like it because it not only tells you what is working and what is missing, it tells you how to fix it! To me, knowing what to do is more than half the battle!
What tools are you like to use to increase your website traffic? Leave a comment in the space below.