Today I wanted to link to a website that has many different marketing strategies. Ways to approach the marketing. No one way is correct and the others wrong, but it helps to understand the concepts behind these strategies.
I share this link to Marketing Strategies because it’s a great starting point. This page has 30 different methods, concepts and models of marketing strategies. Notice each one of these models and concepts are not talking about your social media tactics in your Instagram or Snapchat account, or the color of your logo or how you’ll blast out this email content? No, these strategies are talking about the foundation of the marketing… the why, not the how.
There is definitely a difference between strategy and tactics.
Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences your target market. Or measuring your marketing efforts for the maximum sales impact.
Marketing and branding can be a thousand little things, all in support of the big picture. It can be the way you answer the phone, return calls promptly or smile when you shake someone’s hand. Or not. Failing to take care of the little things can impact the big things.
Often it is the little things that people remember. Kindness. Sincerity. Optimism. Actually, maybe those are the big things. Bigger than marketing.
Last spring I got to participate in a program that involved interns. We all know that internships can make all the difference in launching a career and I’m heartened when I see a good program in action.
I’m reminded of this again when I watched the recent recap of an internship experience of several Spring Interns that I had the opportunity to meet as part of a business professional series that I participated in for Grow Your Business Cleveland. Watching this video gave me the same optimistic feeling I had the day we worked on and filmed my portion of the video. Being around interns who are the beginning of their career is refreshing.
The interns made me feel relaxed and confident. They had great ideas for elaborating about different areas of my segment and I enjoyed working with them to create my tips. The video also reminded me that video plays in important role in telling your business story. It seems to bring the story to life much more than just a photo or the written word.
Video is just one of the thousand little things that contribute to the overall marketing program. But working with people who are kind, sincere and optimistic takes it over the top. Thanks for this experience!
LinkedIn boasts 400 million members worldwide and MicroSoft is claiming mobile and cloud. Obviously LinkedIn has what Microsoft has wanted for a long time: a strong social media platform that is filled with business people around the world.
A joint company conference call today, at 8:45 a.m. Pacific Time/11:45 a.m. Eastern Time will be available via webcast at https://www.microsoft.com/en-us/Investor to find out more.
When I worked in the toy industry (both at Hasbro and at Little Tikes) finding the right color of the toy was critical. And equally important was the communication between all the people who had a hand in bringing that product to market.
Beyond the designers, there were graphic designers, packaging printers, retail merchandisers, advertising executives, licensing partners (think cookie jars, sleeping bags and party favors), and countless others who need to know the actual color of a the product.
Getting it all to match on a package logo, a t-shirt, a ball cap – the color matters!
So how can you figure out what color you need to specify if you are working with an existing palette? Here’s a handy website tool from Pantone that will allow you or your designer to get a quick handle on the color you need.
Some designers use the eyedropper technique. That works well for printed materials but it is helpful to have swatches that can be attached to the product when setting a standard and providing to a company who may be licensing your brand, logo or product for use with their product and brand.
Even if you aren’t a designer with an eyedropper tool on your software, you can install a tool in Google Chrome and to easily match a color on your website or another photo. This will work wonders when you’re having trouble finding the right color that matches your other marketing elements. You’ll have to use Google Chrome (not Firefox or Safari) as your browser to install this too.
Here’s how they announced their refreshed logo a couple of days ago. This is how they described it:
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.
We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.
I’ve seen a few very short videos on Imgur that make fun of the changes… I guess there are always folks that love to make fun of any changes. Here is the “official” video on an account called Instagram on Vimeo makes the change look a bit more complicated.
Instagram Launches a New Logo With Simple Icon over Rainbow Colors