Using New Technology to Market Your Brand

by Chris Brown on Wednesday, December 3, 2014

Hammacher Schlemmer is using some new technology to bring attention to their brand. They’ve added “augmented reality” or AR to their most recent catalog.

They are a company that is known for being first. Their first catalog was printed back in 1848. They’re also know for having the longest running catalog.

The purpose is to get the products to leap off the page in 3D. You can read more about it here or watch the video:

If you get one of the catalogs, let me know what you think of it!

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Entrepreneurs at Business Competition at Kent State

by Chris Brown on Tuesday, November 25, 2014

Entrepreneurs at Business Competition at Kent State's Blackstone Launch PadI really enjoyed hearing the pitches of these women entrepreneurs at the business pitch competition at Kent State’s Blackstone Launch Pad on Nov 12.

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The Secret of Creating a Great Brand Name

November 24, 2014

Although this was written for  creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It needs to be easy to write and understand. And it also needs to be clear […]

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Encouraging Entrepreneurship with the #Girlpower Pitch

November 3, 2014

I am looking forward to judging the #GIRLPOWER PITCH at the Blackstone LaunchPad Kent State University on Wednesday, November 12, at the Kent State University Student Center in Kent, Ohio. During this competition a group of female Kent State students will pitch their businesses to see who will advance to a regional level competition. Based […]

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Want a Quick Way to Learn the Demographics of a Zip Code?

October 31, 2014

For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips. Could be great if you’re looking for the next location for your retail shop, planning to relocate your business and […]

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B2B Marketing Strategies – What’s Your Favorite Topic?

October 28, 2014

Which of the following B2B marketing topics interest you the most? – Lead Generation – Lead Nurturing and Increasing – Conversion Rates – Marketing Automation – Global Marketing Let me know by leaving a comment below. Thanks!

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Rebranding: When It’s Time to Change Your Brand’s Name

October 13, 2014

There may be several reasons why a company, a team or an organization may be considering changing their brand name. As time goes on, more and more derogatory terms used as sports team  mascots are being recognized as disrespectful and even banned. Last month Etsy announced that it will ban any redskin branded items from their […]

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Improving Your Marketing Results with Press Releases

September 25, 2014

The press release has been around “forever” but continues to be one of the best ways to help people find you when they are looking for your type of products or services. There are lots of benefits of using Press Releases: They are inexpensive, you pay for the writing and the distribution which is generally […]

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Going Viral with your Social Media Marketing

September 24, 2014

How many of us have been charged with making something “big… really big” and how to make the campaign catch on in a grass roots way? Most recently the huge success of the Ice Bucket Challenge has marketers everywhere trying to help make their social media marketing ideas catch on and spread like a bad […]

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Color Makes a Difference in Your Brand’s Positioning

September 17, 2014

Image credit:  http://thelogocompany.net/blog/infographics/psychology-color-logo-design/ Time and time I am reminded how important color is to branding and how marketing can be tied to specific emotions conveyed by the color. Thanks to my friend at Annibury, I was reminded today of the psychology of color in branding and marketing.  

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On Brand, Off Brand – What Makes Sense When Combining Forces?

September 3, 2014

I got an inquiry from a PR firm representing a marketing and branding consultant who wanted to comment on an “off-brand” merger between two unlikely partners. “Burger King has agreed to acquire Tim Hortons and will be moving its headquarters to Canada. The deal will create the world’s third largest quick service restaurant company, but […]

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Researching Household Income for Your Marketing Plan?

August 29, 2014

Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household income in your marketing plan and your business is geographically based, you may find this interactive map that uses […]

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Will the Viral Marketing Effects from the Ice Bucket Challenge Detract From Other NonProfit Fund-Raising Efforts?

August 27, 2014

If you participate in Facebook, there is no escaping all the buckets of water dumping over people’s heads. Some have raised concerns about the wasting of water. But today I found really interesting thoughts on the Ice Bucket Challenge from Mike Rowe from a marketing perspective. As I read thru his post, I was shaking […]

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How do You Go About Branding and Marketing a City, County or State?

August 25, 2014

How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and marketing their state. When a city or economic area leaders decide they need to brand […]

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What Do Marketing Professionals Need to Succeed?

August 25, 2014

Every professional has skills that they need to succeed: public relations, sales, accounting… I think that new professionals, in general — and marketing, in particular — need to have the ability to: 1) Listen – Probably the most important skill! 2) Write – tell the story 3) Edit – KISS – keep it short and […]

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How to Develop Your Social Media Marketing Mix

August 19, 2014

Compare your goals to your tactic before jumping into your social media marketing campaign. The social media landscape continues to morph. Growing, shrinking, changing. Some platforms are better for brand awareness. Others for SEO or communicating with customers. Once again The CMO.com website does a great job in neatly providing an easy to use guide […]

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Select Your Partner Carefully When Co-Marketing!

August 16, 2014

When the free magazine deal was created between the magazine’s publisher, Condé Nast and the Lands End catalog, I’m sure they did not see the turn of events unfold. Packaging GQ magazine with a topless girl on the cover together with the catalog and mailing on the conservative Lands’ End mailing list was not a […]

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Change a Habit – Build a Brand

August 14, 2014

Maybe I should have majored in Psychology? Today I was working on my morning routine. Some of you may already know. A few years ago I had a goal of losing weight. (who doesn’t?!) It was something that I tried working on for years, without a lot of success. But a while back something clicked. […]

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Riding 150 Miles to Help Fight MS

July 24, 2014

I’m riding my bicycle next weekend for 150 miles to help stop MS.  Many of you have asked how you can support me in this. My personal fundraising page has many details, but here is the link to the secure donation page. Cause marketing helps companies to show their values as well as get employees working […]

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Airbnb Updates Its Branding by Rebranding with the #Belo Symbol

July 17, 2014

Rebranding is not for the faint of heart. Recently Airbnb has revised a lot of their marketing, the website and introduced a new icon. You can see from this short video that they designed it for anyone to make easily. Not sure I qualify! I tried to recreate the Belo icon that they’ve developed as […]

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Routines in Marketing Keep the Sales Pipeline Full

July 10, 2014

How do you keep the sales pipeline full?  Sending an email newsletter. Writing a press release. Attending a networking lunch. Nothing earthshaking here. Post another article. Develop a white paper. Update the website. Pretty routine marketing tasks. But routine tasks will help to keep the sales pipeline full. People will contact you when they are […]

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Why Good Enough is Actually a Better Choice in Product Development

June 18, 2014

So often in product development the engineer or designer wants to focus on the quality and multiple features to make the very best product possible. This can be a mistake. Price and benefits must be considered. I’m not saying that quality isn’t important, but the focus has to be on the customer and consumer. Not […]

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Last Minute Marketing Ideas for a Trade Show

June 5, 2014

Marketing ideas for a trade show abound, but generally only in the 11th hour do they get put into action. Have you ever been planning for months about going to a trade show? Ever find that the last week you get a terrific brainstorm of great ideas on what to show at your booth, the […]

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Are You Branding the Business?

June 4, 2014

Branding the business is important no matter the size of your company. Small businesses need branding – just as much – if not MORE – than the big businesses. Every decision, every representation of your business helps (or hurts) in building your branding. How you answer the phone. What your voice mail says. How responsive […]

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Memorial Day Tribute

May 26, 2014

Enjoy your Memorial Day weekend. Today, it is not about the sales and marketing. I’m making a point going  to reflect on the reason for this holiday.

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