Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68 different countries.
My opinion is one of a wrinkled brow and shaking head. Not sure they understand the concept of consistency. Taking the decisions out of the branding for individuals who use the logo. Making all your communications gain messaging power through the use of a single visual or audio device. (The Nike swoosh communicates so much, as does the Intel chime sound.) Sounds like it’s going to be a mess.
I think that if you have to explain it for people to “get it”, it probably isn’t the best logo.
Here’s the official announcement from Uber: The Idea at the Core of Who We Are, a blog post with a 2 minute video talking about bits, atoms and the Uber philosophy. Never really mentions the new logo or apps.
Are you planning to organize for 2016? I’m always looking for short cuts to become more productive.
Sometimes it is faster to just do things the “old” way because that’s the way “we’ve always done it.” But I’ve recently found several new apps and websites that have been helpful in saving time and that are easy to learn to use.
Organize for 2016 to Improve Productivity
www.quirktools.com Have you seen this website? The other day I was using it for a project. The site is very easy to use and you can start with a free account. It looks to me like they are planning to fund the apps with advertising, instead of a paid subscription. Almost seems too good to be true.
The screen capture above is from one of these apps. We find it helpful to test the websites in a variety of sizes and Quirktools even has television sizes.
Here’s a quick outline of the 4 tools:
Quickly and easily build site maps, taxonomy, or hierarchy data using the Smaps app. I like to use this to do a quick org chart or outline a small website navigation.
The Wires app allows you to create interactive wireframes and prototypes right in your web browser.
Screenfly does responsive screen testing on monitors, tablets, smart phones, and more.
To use the screen data and diagnostic tools for your device take a look at Retro.
How are you planning to organize in 2016? Do you have any tools you’ve recently discovered that will help with your sales and marketing?
Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight.
Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained quite a few pounds as I spent approximately an hour more a day working on formatting, writing, connecting and building readership.
In 2007 I had a wake up call and have shed quite a few of those pounds (with a LOT of work and constant vigilance) and try everyday to keep those pounds off.
In the past 8 or so years, I’ve learned a lot, but still have a lot to learn.
Looking at the changes in the numbers of people who are overweight in America since 1991, it becomes clear to me that it is not just me. There has been a significant change. The maps in 2011-2014 are different, because in 2011 they changed the way they compared things, but still a strong trend toward significant weight gain.
I am no expert but I think it’s due to two things:
Are Electronics to Blame?
I say electronics because of all the time I spend sitting in front of a computer for work and for play.
Emails and texts have replaced much of the communication.
Even many of my meetings that used to be face-to-face in real life have become Skype, GoToMeetings, JoinMe, or FaceTime. In the 80’s, I remember running from building to building to try to make the meetings on time… and doing “rounds” with each of the stops checking on the product development, graphic design, engineering shots and running out to the factory for new product start-ups. Now it’s usually considered a “waste of time” to meet in person unless there is a specific reason.
No one can deny the change in the world today because of the smartphone, the computer, videos and the internet.
Is the Food Marketing Industry to Blame?
But maybe even bigger than the internet, is the change in the food we eat during the last 20-25 years. The convenience of fast food. The thought process around food for celebrating successes and for comforting during sorrow. Processed foods in every aisle of the grocery store. Food marketing makes it so easy to choose what to eat for snacks, for meals and what to eat when we’re busy. Even when we have time, the foods we chose are not necessarily the most healthy when we’re relaxing, on vacation or taking a holiday.
Each morning, I have been trying read at least one article about exercise, diet, food, health and so on. One writer I particularly enjoy is a doctor from Canada who blogs at Weighty Matters. I’ll warn you, he’s definitely farther out on the on the “what’s wrong with food marketing” scale than I am.
I am presenting a Trade Show Workshop created to help Sales and Marketing Professionals exhibit at a trade show with the best sales results called “Trade Shows: Secrets for Sales and Marketing Professionals” on Saturday January 9, 2016 from 9:30 – 11:30 am at the lower level conference room at the Braewick Professional Buildings, 2108 Braewick Circle, Akron.
If you are responsible for your company’s trade show activities and are local to Northeast Ohio, you may want to learn more about this workshop.
Attending a trade show can bring positive results, new contacts, added customers and increased market share for a company. Exhibiting at a trade show can be intimidating, expensive and a bit overwhelming. This workshop will guide sales and marketing professionals to confidently achieve their best trade show results.
In this workshop, marketing and sales professionals will learn:
How to cost effectively create an inviting atmosphere for their exhibit
How to leverage the existing materials to multiply your marketing effectiveness
How to use 3 of the highest impact tools of the show that are available to everyone, but exhibitors rarely use them
How to smoothly introduce yourself, your company, and your new products to attract new customers
Trade Show Workshop
Attendees will find that they’ll be able to attract, influence, persuade, connect, and ultimately convert that prospect into a customer.
The trade show workshop includes a workbook with frequently asked exhibitor questions, a trade show attack plan and a checklist.
I feel so strongly about this, I’ve created some powerful tools to help trade show exhibitors. In my book, SIMPLE STEPS, BIG RESULTS, I devote a whole chapter to Trade Shows. And now I’ve pulled out part of that chapter and developed a workbook to pair it with this two-hour trade show workshop where I will share all the secrets of a successful show.
Whether your goal is to introduce a new product, connect with potential customers or simply reconnect with existing customers… this workshop will help you to confidently have your best trade show.
Space is limited. Click here to sign up before the end of the year to get a 15% early bird discount.
As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year.
This past week the 2016 color of the year is actually two versions of blue and pink:
First impressions for me revolve around a baby’s room. Then I remembered back to the colors of the 70’s when dusty rose and cornflower blue seemed to be everywhere.
The color is certainly not as vibrant as the teals and florescents … or even the emerald shades that have been selected in other years. Whether you like it or not, you should be aware of it in the selection of your marketing colors.
You need to be aware of color trends in many situations: If you are adding skus to your product line If your product is needs to coordinate with other products as an accent. If you’re developing websites and need to be on trend. If you’re reviving your brand and updating the colors for a fresher more contemporary look.