Branding and Marketing

Posted by Chris Brown on June 30th, 2009 in Marketing

Like many baby boomers, I grew up listening to Michael Jackson’s music and watched him become a brand that was larger than life all over the world. Since he past away last week, I thought I’d draw some branding lessons from his work. (While his plastic surgery and personal life are a whole other thing, I do admire his branding & marketing work.)

1. Have a quality product. I don’t think many would argue that he was undoubtedly “The King of Pop.”
2. Plan, prepare, practice. His performances were flawless. I don’t think he was one to “just wing it.”
3. Select a niche. He was a performer, an entertainer. Not an actor. Not a politician.
4. Create an icon or signature. For Michael, it was the white glove.
5. Capture the medium. Michael Jackson’s fame was catapulted with the launch of MTV in the late 70’s when millions could watch his moves without having to go to a concert to see his performance. (What medium is exploding in the 2000 decade?)
6. Protect your brand. Between his professional and the personal, I wonder how many lawsuits?

Other articles about Michael Jackson’s Branding & Marketing:

ABCs of Branding: 8 Branding Lessons Through Michael Jackson Song Titles by Paul Williams of Marketing Profs Daily Fix.
How Michael Jackson Became a Brand Icon by John Quelch of Harvard Business Publishing.
Michael Jackson Almost Breaks the Internet by Laurence Borel on Blog Til You Drop.

Links to YouTube Videos: Billie Jean Beat It Thriller

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Posted by Chris Brown on June 29th, 2009 in Marketing, Sales, strategy

As the economy begins to recover, marketing professionals who work for professional service firms are reviewing their “lead to close” statistics.

How do you track your statistics?

I got an advanced copy of a new book Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Wellesley Hills Group and RainToday.com leaders Mike Schultz and John Doerr. It’s being published on July 27 and available here on Amazon.

As a business owner myself, I like the practical “how to” advice it contains. And as a marketing professional, I see some real application for professional service firms.

For example: they suggest that lead tracking should have seven measurable components and provides a formula to show you how to make those variables work for your business.

Only Seven Levers Matter
Boil it down, and only seven levers matter to increase your revenue:
1. Number and/or quality of targets.
2. Number of overall leads.
3. Number of qualified leads.
4. Number of pipeline opportunities converted to clients.
5. Revenue per client.
6. Revenue retention.
7. Growth rate per client.

The book outlines two examples of how minor changes in some of these variables can have a big effect on the outcome of your company’s revenues.

If you aren’t currently tracking your stats… now is the time to begin. You’ll especially be glad you did as the economy recovers and you see improvements. Which numbers do you currently track for your marketing reports?

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Posted by Chris Brown on June 25th, 2009 in Marketing

Today I presented Using Social Media to Improve Your Marketing Results to the COSE Home Business Network Workshop at Indiana Wesleyan, just south of Cleveland, Ohio on Rockside Road in Independence.  Use #COSE09 to follow on Twitter.

As promised, here is the link to the handout and my PowerPoint slides on slideshare.net.

Still think Social Media has no place in your marketing plan? If so, you may be changing your mind soon as more and more businesses are finding social media networking as powerful and cost-effective tools to reach out to find new customers who previously were beyond their reach.

Twitter: helping Rhode Island Businesses Represent their Brand -Cheryl Phillips from Providence via Cleveland’s Examiner.com

Branding Your Business Using LinkedIn.com by Kim Beesley at Brand Curve via Bizzia.com.

You’ll want to check out my additional post with lots of other Twitter, Linked In and other key social media marketing tool links too:  Social Media Marketing Tips and Tools May 2009

This was the description before the event:

“Are you in a blog fog? Confused about Twittering and tweets? Keep hearing how social media is the “next big thing” for marketing your business? Take some of the confusion out of the social media maze with the COSE Home Business Network June 25 workshop, Using Social Media to Improve Your Marketing Results. Chris Brown, owner and president of Marketing Resources & Results, Inc. will explain the various types of media, when to use them, how to use them and show you how to measure their effectiveness in your marketing campaign. Interactive questions and answers will also help to eliminate some of the confusion and help you develop a powerful program using Web 2.0 techniques.”

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Posted by Chris Brown on June 22nd, 2009 in Marketing

As you know I went to PodCamp Columbus on Saturday (see the 2 preceeding posts) to learn more about creating podcasts for this blog.

It was a great time to learn more techy stuff — but of course I kept looking at it as a marketing person.

Networking with Twitter: The first info we saw walking up to the registration table was the #poc09 hash tag with instructions to use it with ever Twitter post.  This not only worked well at the event — you could see what people thought of different sessions live, and get up and move to another session if you thought you’d get more out of that one — but it works even better now that it’s over, because you can go back through Twitter and take the time to read comments and connect with others who were there.  I use the www.search.twitter.com feature and just plug in #pco09.  It’s very helpful because I didn’t get a chance to talk to many of the folks I would have liked to because of time constraints.

Using Sponsorships to Market Avitae water had the right idea. Give a free sample of energy drink water to 285 bloggers. And coupons. And have one of the product managers pitch the product to the group — founded by 2 OSU grads, (’02 and ‘08), available in Krogers, only water and caffeine because all you need is hydration and energy, why add all those chemical additives? That’s what I remember from the pitch Saturday morning 48 hours later. Thanks for the sponsorship. (One suggestion, get rid of the flash on your home page or contain it. It may help get the gigo out of your search description in Google too!)

Building your Brand as a Presenter: Several really great presentations at Podcamp included PowerPoint or KeyNote visuals that were branded with the company or individual. Some of the best ones I saw included theramonnoodle and sparklegem (note the use of their twitter handles!). I also like the ones who used the #pco09 hashtag in Slideshare.net to tag their slides so I could find: Using FREE Software to Manipulate Images and Finding Music For Your Podcast.

By posting the slides after the presentation, the branding continues long after the event.

Anyone else at PodCamp Ohio have other observations?

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Posted by Chris Brown on June 20th, 2009 in Marketing

Live blogging tips from Audacity Editing session at Podcast Camp in Columbus Ohio:
Thanks to Daniel Lewis aka @theRamenNoodle and BarelyPodcasting

Red button means record in Audacity. (guess that is obvious!)

Gives you a new audio track everytime you hit the red button. You’ll see a wave line to see ifyou’re picking up the mike.

Get rid of an Um?? Stop the recording. Just Click and drag over top of bad spot recording. click delete. the um is going, gone!

Start the recording. Leave a little dead air. Gives you some editing space.

Zoom H4 comes with an SD card for removing. OOO it’s cool, new one.

Myriver was the first recording things they were using.

RamenNoodle uses USB connections to help minimize the recording noise.

Snowball mike plugs right in. Blu is a sponsor of podcamp and snowball mike is awesome, picks up ambient sound recordings well.

Easier to record in mono. Stereo takes a lot of space. Lean toward mono, unless doing lots of music.

Truncate silence… you can program audacity to truncate the silence you put in while you’re trying to think of the next thing. Depending on your speech paterns, this may be the best thing!

Keep it simple so you’re not spending tons of time in post production. Keep it simple!

Envelope allows you to make it quiet and mix your music. The envelope is the great in the beta version of audacity. Use the beta version because the stable version makes it too quiet in windows.
The default was MME too quiet and the new beta version helps it play back in the right playback sound version.

If you use “levelator” in Audacity, you must export in a wav file only.

Noise removal: lots of time there are background noises you don’t want. Leave silence at beginning to help you remove noise.
Don’t use noise removal as noise will cut out and in, like if you’re in a car or outside etc. It makes your listeners seasick. ?! wow!

itunes: put your show notes in “lyrics” not in “comments!”

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Posted by Chris Brown on June 20th, 2009 in Branding, Marketing, PR

These are my live blogging notes of Crystal Olig @sparklegem on Twitter from the PodCamp Columbus #pco09 seminar on The Ohio State University campus. Read more from her at her blog, whY genY.

Using Social Media to Market Your Events

Event marketing keys:
Get a GREAT photographer. Capture the event.
Hold events to help to strengthen your career, personal brand and organization because it’s tangible.

Use Facebook to Strengthen your Events:

• Invite friends
• Post & tag Photos. It’s a great way to promote
• Post video
• Create discussions abou tproducts, speakers content
• Set a date, ask for help, develop marketing plan as you go
• Set up a fan page and an album with an event.
• Discuss topics after the event, maintain brand engagement.

Flickr.com is a search engine for photos. Be mindful of how you tag. Post and tag on FaceBook and Flickr because it gives the feeling of your event and is a great way to promote the event next time.

Don’t just talk about the event. Talk about what the event is about. Create a video and post it on YouTube. How much fun, who was involved. A little about each person. Figure out how to break down every little part and post about it.

Write consistently and add content — but don’t do too much email (it’s annoying) but if you have something legit to say every day, okay, do it.

Stick with YouTube for distributing your video content. They are the leader and it’s easy to use.

Use Twitter to Promote & Market Before,
During & After the Event

• Ask prospective attendees for input
• get attendees connected for free
• PR promote your event before and after
• Instant message out information and materials
• Obtain real time feedback from attendees
• Twitter about the awards ceremony
• Pre and post event polling and surveys
• Find Twitter feeds of your local media and figure out how to provide value to them.
• Research the journalists:Three to one… Value, value, value. Favor. Value, value, value. Favor.

Other Twitter tips:
Use your speaker’s @ Twitter handle when you promote the speakers at your event.
Twitter reduces check-in wait time significantly (according to people surveyed… but I’m not sure how… I need to follow up with Crystal on this.)

Make sure you’re the one to establish the hash tag (like #pco09) and promote it so the group can find each other.
Used Twitter to do a poll.
Set up a time and used Tweet chat to discuss.
Set up a Wiki and post content afterwards.

Thanks Crystal — Awesome job. She was an impromptu speaker today after someone else had to cancel. WOW. Thank you!

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Posted by Chris Brown on June 18th, 2009 in Marketing

If you’re like many business owners, you might be thinking that using green methods to market your company might be too expensive.

Going green should mean business sustainability as well as sustainability of natural resources. Consider these money saving marketing tips that also help preserve natural resources:

• Skip printing literature and save money by emailing PDF documents. It’s faster. PDF’s are easy to update, while 4-color printed sell sheets often are “old” as soon as a phone number changes, a model number is dropped or you have to take a price increase.
• Consider email for your newsletters instead of a printed newsletter. These can also be archived on your website to encourage Google to crawl your website for relative content and help your search engine optimization. Best of all, you’ll save the price of printing, handling, not to mention the price of postage! Make sure you use an email program designed for newsletters to save yourself a lot of headaches.
• Look to Social Media Marketing efforts to more rapidly increase your contacts while eliminating the need for filing, sorting and cataloging business cards from networking meetings.
• Use your website. Having a content management program in your website allows you to make changes easily on your website. Creating a frequently asked questions (FAQ) area on your site will help eliminate unnecessary phone calls and help with search engine results as well.

When our company helps small business owners pull together their marketing programs, we try to consider incorporating or at least testing some green marketing ideas to save the client money and help the environment too. Surprise yourself by doing some green marketing and achieve cost savings, faster execution and more effective sales results.

What “Green” marketing techniques do you use that saves your company money and helps the environment as well?  Please leave a comment to let me know what worked (or didn’t work) for you!

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Posted by Chris Brown on June 15th, 2009 in Marketing

Back in the early ’90’s when Leslie Mapes and I worked together at Little Tikes, the “best selling car in America” was a strong campaign.

Leslie created a whole campaign around the “best selling” aspect. The story was picked up by Peter Jennings on the national evening news. She contacted Ford and got a quote from their spokesperson who pretended to be upset about it beating the Ford Taurus. And she got the Chicago Auto show to feature the Cozy Coupe Car with a tongue in cheek announcement as they pulled back the curtain to reveal preschoolers “driving” their cars into the front of the stage.

It was a good angle then… and almost 20 years later, it’s still a good angle! Crain’s Cleveland Business just did an article about it. The Auto Blog featured a story (America’s Best Selling Car Isn’t What You Might Think.) The Chicago Tribune covered the Cozy Coupe Car’s entrance into the Crawford Auto-Aviation Museum.
There’s nothing like “evergreen” PR.

One reason I think it worked so well, is the light hearted angle of the story when things are so serious in the auto industry.

How can you piggy back some PR by coming up with a tongue in cheek, light hearted angle for your product that plays off of a much more serious, constantly-in-the-news story?

Take a minute to comment and let me know what you think.

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Posted by Chris Brown on June 9th, 2009 in Marketing

Before each blog post, I tend to cruise the internet, read the comments on my blog, check my google alerts, read the news of the industry and so on.  This morning I found two websites about branding, both new to me, both out of Atlanta GA. 

Because I run a branding firm, they were both of interest to me… And since my husband and I lived in Atlanta the first year we were married, I have fond memories of Atlanta too.   

So, take a quick look at each of these branding companies and check out their positioning, messaging, graphic design and tone.   Here’s a mini profile of each of these branding firms:

Brand Me Live - led by Melissa Johnson.  Known for branded entertainment & has a background with P&G.  New community membership site. Lots of video resources.  Upper end classy but funky and fun too.  Her Velvet Suite Marketing group includes my friend and collegue Rachel Daniel.

Brand Illumination - led by Tim Halloran.  Part brand therapist, part brand strategy consultant.  Cut his teeth on branding at Coca-Cola.  A bit tongue in cheek. Impressive client list. Has an interesting take on the brand winners and losers of 2009.

What are your thoughts on these 2 branding companies?

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Posted by Chris Brown on June 8th, 2009 in Brand, Branding, Rebranding

Are you in the midst of preparing a brand strategy to position your company for growth and success?

Then you know that the first step is to educate your customers? — NOT!
The first step is to pick a positioning? — NOT!

I disagree with this video. Don’t you? (It’s only 1 minute long.)

Okay, maybe I agree with the last 11 words in this video, but other than that I think that positioning has nothing to do with this. You?

So if it’s not picking a position or educating customers, what’s the first step in positioning your business for success?

Brand Positioning Starts with Research

I think that positioning, a brand, a company or a product, must begin with research.  Other marketing experts agree:

• Adcracker: How to Position a Company Brand or Service  (I love the Avis story):

There are two realities to consider: One is where you or the client wants to position the product. And the other is how the buying public actually positions the product in their minds.

• Martin Jelsema of Signature Strategies writes on Duct Tape Marketing: Customers position the company, not you:

If you’ve been in business for a while, that business has been “pigeon-holed” by the folks who know something about your company…. They judge you, rank you, classify you, accept or dismiss you on the basis of their perceptions.

• Victoria K. Munro has started and run 9 different businesses. She writes: Position Your Business to Outshine the Competition.  She also talks about understanding the customer:

Appropriately positioning your business enables you to communicate a meaningful, relevant message to clients and prospects and establishes you as an “expert” in your field. First, you must know and understand your market as well as the competition, their strengths and their focus. Then you can determine the most profitable place to position your business in relation to others in that market.

• Joanna Ciolek of Denver DesignR thinks there are 3 Reasons To Ask For Client Feedback. The point that I agree with the most:

Client feedback can be a great tool you should utilize to learn how to best position your business to improve your bottom line.

How are you planning to position your business now that the economic recovery is starting? Are you working on researching your current customers & employees?  What about the potential customers?

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Posted by Chris Brown on June 5th, 2009 in Marketing

I am so lucky that the Cleveland Plain Dealer wrote a story about Advanta closing it’s credit card business and even luckier that COSE (Cleveland Organization of Smaller Enterprises) sent me an email on 5/13 about Advanta:

A Plain Dealer reporter working on a story following the news on page C2 of today’s Plain Dealer , about “Credit Card Lender Advanta to Close small firm’s accounts.” The credit card lender has nearly 1 million small business accounts and plans to close all of its cardholder accounts next month in a last ditch effort to stem losses.

Wow, I was surprised. Just the week before Advanta sent me a bunch of checks to spend more with them!

Years ago we selected Advanta because they had an awesome credit care program for small businesses. Low interest rates, rebates for spending, extra cards for employees with split out listings on the bills — all the bells and whistles I wanted as a business owner. Bad problem however when they cancelled ALL their small business credit card accounts with NO WARNING.

Maybe I exaggerate. Advanta sent me a letter dated May 22, which arrived May 29th saying that May 30th was the last day I could use the card. Whoppee. One day notice.

Our office manager had called Advanta on May 13 and was told we had until June 10th. Luckily we got squared away with a new business account quickly and now we’re all set.

Imagine my surprise to get this flimsy excuse for an apology from Advanta this morning in my email. This is way too little, way too late:

—————————————————
For Your Security: Account ending in XXXX
—————————————————

Dear Christine M Brown,

We understand that the recent changes to your account have left you and other Advanta customers with a lot of questions. In order to better assist you, we are attempting to directly address some of those concerns.

Recently there have been longer than normal hold times for customers trying to redeem rewards points through customer service. Rewards can be redeemed at www.advanta.com/rewards without long holds. You can also reach reward redemption directly by calling 1-800-203-1209 for travel redemptions or 1-888-335-5556 for non-travel related redemptions.

Also, cardholders have been concerned about the status of credits posting to their account after their account closes. Any merchant will still be able to post a credit to your account. If your account does not have an outstanding balance, a check for the amount of the credit will be sent to your billing address.

Many of our customers have expressed their need to find a new payment solution for their businesses. As a select Advanta customer, we have worked with American Express OPEN® to provide you with an invitation to apply for a Business Card1. OPEN® offers a variety of Business Cards that may meet the needs of your business.

If you apply, OPEN will consider your history with Advanta. If your application is approved, under most circumstances, your new Business Card will be shipped priority mail to your home or business. Please call American Express OPEN at 1-888-473-5827 or visit www.OPEN.com/Advanta to learn more.

Once again, we deeply regret the impact that closing your Advanta Business Card had on your business. If you have any questions, please call customer service at 1-800-705-7255.

Sincerely,

The part about any merchant posting to an account is not true. I tried the card and it was rejected.

Wow. This could have been a credit disaster for our business… and I imagine there are 1 million other small business owners scrambling to fill out new credit apps and get a new card set up for their business too.

I think Advanta’s competitors really missed the boat from a marketing standpoint.

Why didn’t the other companies blog about setting up accounts for small business owners? They must have known what was going on, right? I searched, the office manager searched. I looked all over the blogs. No one was saying anything in mid-May.

However, this would have been a golden opportunity for competitive credit card companies trying to find the strong small businesses to serve. Don’t tell me that there isn’t credit available for small businesses.

We researched all the credit cards choices last month. This chart of various business credit cards available programs from the Small Business Adminstration is a good place to start. Figure out what is important to you and what isn’t. Rate? Line of Credit? # of cards? Rewards? Miles? It makes it easier to navagte once you know what you want.

PS. We ended up with a Capital One credit card. If you’re a small business owner trying to replace your Advanta card, we found they were fast (about 30 minutes on the phone and 3 days to get the card.)

Here’s the link:Business Credit Card No Hassle Miles Rewards

Leave me a comment if you think I’m being unreasonable as a small business owner. How else should Avanta handled this?

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Posted by Chris Brown on June 4th, 2009 in Marketing

You’ve heard a lot lately about Twitter, but did you know that FaceBook is growing much faster and the majority of the growth is Baby Boomers? (Everybody else is already on.)

Perhaps you’re interested in promoting your business on your FaceBook profile. DON’T! FaceBook profiles are for individuals who link and interact with their friends.

You’ll want to create a PAGE on FaceBook which is very different than a PROFILE. With a page you can promote your product, service or business. On a profile, you promote what you’re doing as an individual.

A PAGE is also different than a GROUP in FaceBook lingo.

So how to create a page? Log into your FaceBook account. Now, use this link: http://www.facebook.com/pages/create.php 

• You’ll be asked some questions:
  What type of business? — Although I have to admit, FaceBook doesn’t ask it that way… there is a button that says “LOCAL”. Click that button and you’ll have access to lots of types of businesses. Pick one that is close to yours. It will help your business get into the correct category.
• Maybe you want to promote your product, service or organization. Great. There is a button for that.
• Or maybe you want to promote your band, your art or sports team. There is another button for that.

I’ve also found this link helpful: http://www.facebook.com/photos/?ref=sb#/advertising/?pages  Don’t be  confused by the confusing words like “photos” or “advertising” in the URL.  It’s actually a step by step walk thru of how to use pages.

Create a presence that looks and behaves like user profiles to connect and engage with your customers and amplify your voice to their friends.

But certain types of promotions are for GROUPS, not profiles or pages!

Confused?  Yes, me too.  That’s why I’m planning to attend Joan Stewart’s teleseminar on “11 Ways to Avoid Missed Opportunities on Facebook” this afternoon.  Best of all, if I have to hang up, I’ll still get to download the MP3 to listen to later.

UPDATE: 6/6/09 8:30 am.  Just took a morning walk for 4 miles with my iPod listening to Joan Stewart and Chris Buffaloe talking about how to promote your business on Facebook.  If you’re wanting to use social media to promote your business and struggling with Facebook, I strongly urge you to buy the MP3 download from Joan and listen to it, read the handouts.  It sure cleared up a lot of confusion for me.   Thanks Joan & Chris!

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Posted by Chris Brown on June 2nd, 2009 in Marketing, tactics

With the recent postage increase in the U.S. from $0.42 to $0.44, along with the increase in social media marketing via electronic, and the f*r*e*e* factor, I’ve got to believe that there is a huge impact on direct mail marketing campaigns.

The direct mail I’m referring to comes in a variety of formats—postcards, business letter, self mailing trifold brochure or even the 2-D or 3-D packages, to name just a few.  It’s what we call in my house “junk mail.”  Based on a 2006 report by the Direct Marketing Association, most of these formats pull about the same percentage of responses, when used correctly.

2006 READ RATES*:

Postcards 42.0%
Catalog 36.0%
Flyers 35.5%
Larger Letter Envelopes 35.2%
Letter Envelopes 34.0%

*According to the DMA Statistical Fact Book 2006

I am curious to find out how the increase of electronic marketing is changing the read rates of “junk” mail. The 2009 DMA Statistical Fact Book came out in February this year.  Some of its findings:

• Email to customers and direct mail (other than catalogs) are top direct marketing promotion methods.
• The average US consumer receives 25 pieces of any type of mail per week.
• About 81 percent of households either read or scan advertising mail sent to their homes.
• In response to mobile offers — text messages are most effective.

Although I’m an avid reader of email, blogs, twitter and all things electronic, I know that many people still are not. In the rush to embrace the new, shiny and growing areas of marketing, it’s important not to abandon what still works for your marketplace.

I think the key is to focus on your target market’s method of delivery (and receiving.)  A text message campaign may work GREAT for some markets and not have a single response in others.  As a marketer, what’s your marketing choice?  A text message or a postcard?  Tell me why.

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Posted by Chris Brown on May 29th, 2009 in Marketing

Have you ever created a wonderful marketing program, only to get stumped with the execution?

Marketing, although it takes some knowledge and skill, is not rocket science. But it does take time, effort and stick-to-itiveness!

Blogging and Social Media have become two of the hottest ways to market your business. Seems simple, right? Set up a site or a social media profile and then release content.

Anyone who has blogged for more than a few posts, knows that having a plan really helps. Chris Garrett, co author of the book ProBlogger Secrets for Blogging your Way to a Six-Figure Income with Darren Rowse.  Here are some of his blogging ideas:

• “Content is the hardest, don’t lose your ideas.”
• Mind mapping is a great way to expand your ideas.  Circle your subject. Branch out with first sub themes that occur to you.  Add subthemes to those.
• Keep a blogging notebook - he suggests a moleskin. Especially great for commuting. Jot down ideas wherever you are or you’ll lose the idea
• “A really good question is better than a really good statement!” If you say everything there is to be said, no one will have anything to add to the conversation.

For more ideas from Chris Garrett see: Writing tips for Marketing and Branding

With all the reading, commenting, writing, editing and relationship building, are you looking for a time management tool to squeeze more out of your blogging and social media time?  Effective Time Managment Strategies offers this Time Management Log to help you eliminate time wasters.  I met Kell when he wanted to use my time management chart on his website.

If you feel under pressure, have constant deadlines and are jumping from one crisis to another, these time management tips could give your more control of your time and reduce your stress.

Related Post:
What do you use to Condense your Social Media Time?

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Posted by Chris Brown on May 29th, 2009 in Branding Blogs, Marketing Blogs

It is easy to get stuck reading the same blogs over and over. I like to switch it up to keep me learning and questioning more. Here are some branding blogs that I recently discovered and rediscovered that you may enjoy and find have real value to you:

• Smart Branding articles from @JudyKatzel in MaineBusiness.com out of Portland Maine. She has some good articles on greenwashing, personal branding and guerilla marketing not-to do’s. I notice each blog seems to have a plug for her business, but without many comments. I suspect she’s just starting out blogging. Sure does have some great thoughts.
• WonderBranding: the news and views of the female customer by @MicheleMiller. Love the post about Forgotten online: older women (defined as over 35.)
• The Influential Blog by Rohit Bhargava. He was selected as the winner of the online Personal Branding award in 2007.
• Brand Yourself blog by a team of writers helps job hunters to brand and market themselves to stand out from the rest of the applicants.

What other blogs do you read about branding and marketing? What did I miss?

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