Most companies want to use digital marketing intelligence to improve conversion and identify opportunities like shopping cart abandonment or other behavior-based events to improve their potential customer’s digital experience. Perhaps you are looking for more from your customer experience tracking
When technology moves as fast as it does, sometimes it is hard to keep up. Sometimes many of us want to dig our heels in and just say “slow down or stop.” I think acceptance of the new technologies takes
I bet you love the Google Apps as much as I do. (And, maybe like me, you at times hate them?!?) I especially love the popular ones the Google apps. Gmail. Drive. Alerts. Search. Analytics. Images. Calendar. There are many
This best global brands chart is quite interesting. Amazon and Apple weren’t even on the list when this starts! Shout out to Frederico Krempel for bringing it to my attention.
Last week I spoke to the American Marketing Association Kent State Chapter about Marketing Analysis. Marketing Analysis Helps Companies Measure Results Some of the marketing communications topics discussed: Website analytics – how Google Analytics tracks the flow of a user