You all know which big game I’m referring to – the one that you need to pay a license to even mention the name.
I’ve skipped the ads some of the years, but back in February many years ago, my first blog post was about the ads and it was the FedEx caveman in 2006.
So far all of the ads that I’ve watched are directed to a different human being than me. The woman screaming on the treadmill. The potato chip zombie cartoon. All those junk food commercials, actually. And the unreal special effects car commercials.
Later today (or probably tomorrow morning) I will let you know, with an update to this post, about my favorite big game commercial from 2020.
Meanwhile, here are favorites of years gone by:
2019 – missed it
2017 – missed it
2010 Missed it.
Most likely your business has a new budget starting fresh in January of 2020.
Many companies create the marketing budget as a percentage of revenue, or a percentage of desired revenue. The marketing team works closely with the sales team and uses the forecast to anticipate how to reach potential new customers, convert quotes into orders and build the pipeline.
Dividing the budget up into company awareness building and product/service advertising can help build the steps needed to build inquiries.
Deciding where to put the effort and expenses in media depends what influences your customers and how you can best attract potential customers.
If most of your customers come from referrals, perhaps your marketing plan rewards those who bring in new business with a discount on their products or services… or with a value-added product. Making it easy for your existing customer to share your contact information is a great way to help customers to refer new business to you.
How do you reward your referral network? Do you even know who your best referral customers are?
Do you know what they say when they refer your business and how they referred it? Is it via social media, a business card, sharing a contact from their phone?
Do you always ask “How did you hear about our business?” and “What have you heard about us?”
Both of these questions seem elementary, but the answers can provide a helpful key to where to spend your money.
“I saw your phone number painted on one of your trucks… on a yard sign… it popped up on my social media feed… I googled and your ad came up…. My buddy texted it to me.”
Does your marketing plan for 2020 include keeping track of how the leads reached you?
When is the last time you published anything on your company’s LinkedIn feed?
I wrote a post about this on my LinkedIn Company Page today, more as a reminder to myself than a message to other marketing professionals!
It’s so easy to get caught up working on client projects, plan and analytics, that I need to remind myself to do a little of it for Marketing Resources & Results as well.
Do you have problems remembering your own online visibility too?
Getting exposure for a brand by building awareness with the target market is often one of the top goals of a marketing communication plan.
But what about when things go wrong and your brand gets exposure you haven’t expected?
Take a look at these top tips for handling a PR crisis so you can be prepared when the unexpected happens.
Your first instinct may not be the right one. Proper planning can help reduce damage. Special thanks to NewsExposure for the use of their infographic.
With all the choices available to marketers in 2019, it’s no surprise to me that many business and marketing professionals are feeling a bit overwhelmed or confused about their marketing efforts.
It can be helpful to review four basic questions of marketing:
Market: Who are you trying to reach?
Message: What are you trying to communicate to them?
Media: How are you attempting to reach them?
Measurement: How do you know if it working?
I call this the four M’s of marketing. If you can succinctly answer these four questions, you are well on your way.
It seems so simple… until you try it. Don’t get too bogged down on question 3.
If you have these 4 in a good place, next weave in your statement about schedule and budget. What’s consistent year over year and what are you testing?