Researching Household Income for Your Marketing Plan?

by Chris Brown on Friday, August 29, 2014

census driven income information for your marketing planHaving a tool that allows you to modify the settings can be really helpful.

That’s why I like this interactive map that is driven from data from the US census.

If you are including average household income in your marketing plan and your business is geographically based, you may find this interactive map that uses census data to isolate counties and tracts within the county by income extremely helpful.

It allows you to have a visual analysis of average income which could be a handy tool in creating your marketing program in your business plan.

Narrowing your marketing plan to include visuals of areas of higher income for target advertising

The tool includes the enlarge and reduce map components with the Google guy (the little orange/yellow figure that you can drag into the map to get a visual of walking or driving in the area.)

I could imagine if you were trying to figure out an EDDM mailing or where to open your next store, this could be a real help!

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Ice Bucket ChallengeIf you participate in Facebook, there is no escaping all the buckets of water dumping over people’s heads.

Some have raised concerns about the wasting of water. But today I found really interesting thoughts on the Ice Bucket Challenge from Mike Rowe from a marketing perspective.

As I read thru his post, I was shaking my head in disagreement. Then I got to the zero sum game idea. I remembered when the earthquake happened in Haiti when the idea of texting $10 was new and fresh.

Yeah, Mike. You are probably right. It is all about marketing.

Making donating fun and interesting really lifts response. No matter if you are riding your bike 150 miles to fund MS research, or walking 60 miles to fight breast cancer, or walking a mile in high-heel shoes for rape crisis support — involving people in your nonprofit fund raiser can be a whole lot more effective in raising awareness (and $ too) than many traditional fund raising tactics like a gala dinner or a silent auction or even a direct mail campaign.

As usual Mike, thanks for making me think about it.

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How do You Go About Branding and Marketing a City, County or State?

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Keeping Your Marketing Efforts Secure

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