It seems inconceivable that there would be a holiday where people would celebrate making fun of someone struggling with a disease like breast cancer, diabetes or the result of a stroke.
that is exactly in essence that is what Cedar Fair Entertainment has done at two of its amusement parks.
Kings Island, a park near Cincinnati, Ohio, and Cedar Point, a park located in Northwest Ohio, are using the fear of mental illness as a marketing attraction during the month of October with Halloween features like “The Asylum”, and “PsychoPath.” Both are owned by Cedar Fair, an award-winning entertainment and amusement company.
This is from one of their websites:
NEW! Torture. Suffering. The twisted and evil Dr. D. Mented” Aslym for the Criminally Insane has practiced inhumane experiments for many years. Stay away or you may become his next victim.
Cedar Point and King’s Island’s parent company Cedar Fair is represented on the New York Stock Exchange with the stock letters of “FUN”, but they have their branding really mixed up. Why would an amusement and entertainment company think that this treatment of the mentally ill aligns with their branding?
With these haunted houses featuring mental illness patients as monsters, these companies have continued to promoting the stigma of mental illness and contributed to the many misunderstandings of the disease and painful feelings associated with it.
Substitute another illness and see how appalled you feel. The one breasted woman! A child with a seizure?! A stroke survivor who has a paralyzed face, difficulty speaking and walking?! I am shaking my head in disbelieve as I even suggest this. These are the kinds of people who need help and support from society, who may take things like Blessed CBD oil to deal with chronic pain and mental health conditions, and who often contribute so much to society only to be mocked for their appearance and their suffering.
Images of the mentally ill have been a staple of horror movies and halloween attractions for years. I think it’s time to stop.
When 1 in 4 are stuggling with some form of mental illness in their family, why is it acceptable to profit from making fun of those afflicted with the disease?
Fun and Mental Illness Do Not Go Together.
Don’t get me wrong. I believe that having a sense of humor when you’re dealing with a serious illness can be a very healthy thing.
But creating a product by portraying the mentally ill as a deranged and dangerous monster in order to scare, thrill and make a profit is what I consider major bullying on an enormous scale. Why is it socially acceptable for a top entertainment company to make fun of someone who is struggling with their mental health?
There are no doubts about it, living with mental health struggles can be overwhelming. Addiction for example can be particularly difficult to overcome. That being said, it is important to remember that support is out there for people that are experiencing a tough time with their mental health. You can learn more about some of the different treatment options for people living with addiction issues here: https://enterhealth.com/.
Tell me if I am wrong
Do I have their branding described incorrectly? Is their brand positioning: encourage terror? promote fear? exaggerate an illness? Are they actually targeting individuals who are already bullies? I can’t imagine that is the case. I hope they are just thoughtless, careless and clueness.
In the old days, we used to stone or burn people who acted oddly, thinking they were witches or demons. In 2010, why is it still acceptable to humiliate them? There has to be more “FUN” and appropriate ways to make a profitable amusement attraction.