Debating definitions and dividing the differences between marketing functions is a never ending source of controversy.
Martin Jelsema, guest writer on Duct Tape Marketing sees branding vs marketing as:
…branding (the strategic process) and marketing (the implementation of the strategy)…
I think that marketing can be the strategic process just as well as branding. From my view, I see branding more as owning the marketing niche/positioning/message.
Maurilio Amorim of Making a Difference says:
Branding and marketing both aim at communicating a product, an institution, even a person to a particular audience. This whole process happens solely in the mind. In this case, perception is realityfor good or bad. Most of what marketing does is build a brand create a favorable reality in the minds of our target audience. A marketing campaign’s effectiveness is measured in months, but a brand’s strength is calculated in years, even decades. Each marketing effort should help define, position, and strengthen the brand.
In my opinion, you can have marketing without branding. But you can’t have branding without marketing.
Bill Sledzic of Toughsledding insists that PR is not a subset of Marketing and has written about it numerous times. Bill recently wrote:
While I’m not advocating that marketing report to PR, it’s clear that public relations has a broader reach, not to mention a very different tool kit than the marketers. Still, no matter how hard we fight the perception, people tend to view us as “promoters,” or part of the marketing function. In fact, our job is to sustain the relationships that make our organizations successful, and that goes well beyond the distribution, promotion and sale of products.
From my perspective, I’m clear that PR is a subset of marketing (see my post PR and Marketing: Chicken or the Egg, but as far as going beyond distribution, promotion and sale of products, more often I see those more as as function of HR (human resources) than PR (public relations). Just my opinion.
Ivana Taylor of Strategy Stew asks: what’s the difference between sales and marketing of her LinkedIn connections and her blogging community.
Rather than pontificate on what I think the difference is, I want to get your answer to these two questions:
1. If Sales and Marketing are different, why do we treat them the same?
2. In your opinion what’s the difference between sales and marketing?
Give me your answers and I’ll use them in the article.
In my opinion, I don’t think we do treat them the same… but I know that often clients want sales without having to do the marketing investment. If you do not want to get involved in the marketing side of your business or are just not sure where to start, why not look into companies like Igor Kholkin who can help kick start your business’ online presence and build traffic, as well as other services provided.
A good digital agency, for example, someone like Design Agency Leicester could be helpful with getting your business out there and improve sales for your business through advertising and marketing. I’ve heard marketing compared to courting and sales compared to marriage. It that’s the case, it’s like expecting a “yes” when you propose on a blind date to expect someone to buy from you from an email offer. Depending on the product and service, you’ll need to build a relationship first. There are a few different industries that know this more than anyone, for example, a casino isn’t really building relationships with people, it’s more of the blind date situation. If a business feels they fall into this category, it might be worthwhile to see what can businesses learn when overviewing casino marketing over a business venture such as a dental practice that builds clientele and relationships, for instance.
I mean, the very fact we have marketing companies doing great things shows that everything can be intertwined into one. A great marketing company will do all four together – and they will help to bring all four together into one integral service that grows your business.
What are your thoughts?