Does your company work at increasing brand value?
- Do you consistently and repeatedly communicate your message like a mantra?
- Are you consistent in the use of the style of your logo? (don’t change colors, shape or style on a whim)
- Do your customers get what they expect? Or do you often hear things like: “Oh, I didn’t know that’s what you guys did.”
After watching the commercials at the SuperBowl this weekend, I’m reminded that communication has to be clear, focused and consistent with the brand. You shouldn’t leave the intended customer wondering what you stand for, what you’re selling or why you’re even communicating it to them. If you are currently trying to work on your brand, then you could always check out this article here for more information and to help you make sure that your brand is perfect. When a customer is confused, you can tarnish your business’s reputation, as the customer will have no interest in your business. It’s important that you maintain your brand value and realize the importance of protecting your online reputation. Luckily, companies like Universal Business Reputation can help build your reputation online positively and protect your brand value. Every business needs a good online image.
Oh! You run a B2B business, so you don’t think you need to consider brand value?
Think again.
Josh Levine, Epiphany Engineer/Brand Coach at Neutron (a thought leading agency in San Francisco says this about invisible branding for the B2B company:
{invisible branding}… can have a huge impact on your company’s reputation. The list includes items such as CEO vision, employee training, pricing strategy, customer relationships, and sales force communications.
What does your brand stand for? Great Quality? Great Service? Great Price?
If you’re not sure, then what do you think your potential customers are thinking? And how can you increase the brand value if you’re not sure of the positioning? Not to mention how your employees must be feeling. If you don’t know how they are feeling then it might be easier to make use of something like this employee review form to help better understand your employees, you might find that this is helpful in the long run. However, with no brand value, there’s nothing for them to work for, which can tarnish morale. To keep employees on board whilst you’re building your brand value back up, you can read Sparkbay’s blog; employee morale will improve.
If you were to start the business again from scratch, would you find value in using the same name, philosophy and offerings? Would customers prefer to buy from you instead of the competition at the same price? Knowing why helps to give you the edge in increasing your brand value.
Other brand value blogger’s opinions:
- Building Brand Value during a Recession by David Murphy. (Are we actually in a recession?!)
What do you do to increase the brand value of your business? Leave your comments below: