GreenPeace’s logo redesign contest brought out some creative talent to create a branding logo that reflects BP’s tarnished brand positioning

Greenpeace ran a logo contest to create a logo for BP that reflects their new positioning following the oil spill in the Gulf. You can see all the choices of logos and tag lines in a slideshow on Flickr, inspired by BP’s public relations fiasco.

While most of the visuals focus on the spill, I found that more of the tag lines address the way the company chose to address the communications around the crisis.

Vote here for your favorite in various marketing categories: rebranded logo, illustration, tag line, etc.

Hat tip to Dave Rothhacker.

How a PR Fiasco inspired a Logo Redesign Contest

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