GreenPeace’s logo redesign contest brought out some creative talent to create a branding logo that reflects BP’s tarnished brand positioning
Greenpeace ran a logo contest to create a logo for BP that reflects their new positioning following the oil spill in the Gulf. You can see all the choices of logos and tag lines in a slideshow on Flickr, inspired by BP’s public relations fiasco.
While most of the visuals focus on the spill, I found that more of the tag lines address the way the company chose to address the communications around the crisis.
Vote here for your favorite in various marketing categories: rebranded logo, illustration, tag line, etc.
Hat tip to Dave Rothhacker.