Marketing is a powerful tool to building business.  It can warm up cold calls, inform potential customers, persuade clients to take action and grab attention of prospects.

But marketing, without measurement, has no accountablity.

  • Do you track leads? Great. But what about the quality of the leads?
  • Do you track conversions? Great. But what about the time it takes for a conversion?

Today’s infographic, from Marketo.com, provides some do’s  and don’ts for measurement. 

The Marketing Measurement Checklist from Marketo

 

Hat tip: Dialing 8 project

Marketing Programs, without Measurement, are just another Expense

2 thoughts on “Marketing Programs, without Measurement, are just another Expense

  • Friday, January 13, 2012 at 8:10 am
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    Very good article. Most small business owners don’t have a marketing plan and if they do, I don’t think it’s implemented well. Measurement? Rarely.

  • Tuesday, January 17, 2012 at 6:57 am
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    Kip:
    That’s been my experience too. Many want to, but don’t follow through. I have found that the ones that do follow through and actually measure results find improvement in many measures: marketing, sales and profits.
    Chris

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