Branding and Marketing

Posted by Chris Brown on April 28th, 2008 in Branding Blogs, Marketing, Marketing Blogs, Viral Video

Maybe this seems so obvious.  The goal of your marketing should be increase sales.  Or the goal should be to build awareness.  Or the goal should be to define the brand.  Or the goal should be to find the RIGHT end user.  Or help the right end user find you.  Or make it easy for people to do business with you.  Or increase the top line and the bottom line.

 Or all of these goals.  Maybe it’s not so obvious and simple.

 Chris Kieff at One Good Reason posted a video  that got me thinking. It was created by Charles Leadbeater who spoke at TED, wrote a book called We Think (read the first 3 chapters here) and writes a blog. I found the video quite interesting.  I like his whiteboard medium for the video because the message doesn’t get distracted by a lot of fluff. 

How do you define success?  Google page rank? Technorati scores? Conversion?  I’m starting to think that “Success is doing more with less. ”  Use less resources to get more results.  More is not more.

Watch the video and let me know your thoughts.
 

So, what’s your goal for your marketing? Is it a two way goal to engage your end users in a conversation? To spread and share information? To gather email address for more one way communication?  In order to really do a great job of marketing, we’re going to have to be aware of not only the changes in the marketing tools, but the changes in the mindset.
How do your marketing efforts positively contribute to the 21st century?