Considering a Website Makeover for 2009?Â If a website redesign is part ofÂ your 2009 marketing and branding program, before you beginÂ updating and rebranding your website, here are some things you may want to consider:
- Navigation: Making it easy for the reader to find what they are looking for.Â Not everyone thinks the same way and not everything on your site should only have one way to find it.Â Consider a variety of navigation methods and you may want to select a few, especially including some hyperlinked text to key places on your website.
- Graphics:Â What’s the image you are trying to portray?Â Will you be using stock images or actual photography?Â What are your colors?Â Try to give graphic direction to your website development team by providing examples of other websites that you like.Â Look at your key competitors to insure you are not too close to them.
- Content: Writing content, providing images and pulling all the pieces together takes time.Â While you want to include as much of the key information as possible, a website is constantly evolving, so it doesn’t have to have all the content done at once.Â Â Figure out how much you need to get Phase I up and running.
- Building the site: Give enought time for the developer to create the programming and upload the content.
- Training: If your site will have content management.Â Make sure you know how to log in and modify the site and you’ll be so much happier in keeping the content current yourself.Â
Search Engine Optimization: A new website is nice and all, but if no one can find you in the search engines it matches the old adage: “doing business without advertising is like winking in the dark… you know you did it, but no one else does.”Â Make sure your website is optimized for search engines, particularly Google.Â