Does your brand have a sound that associates it with your brand positioningWe have all heard the sound of Intel.

TED speaker Julian Treasure, chairman of the Sound Agency, makes a strong case for using a sound with your brand.

At around the 4 minute mark, he uses some clear examples that can be quite compelling to associate a sound with your brand.

His quick recommendations for using sound with a brand:

  • Make it congruent
  • Make it appropriate
  • Make it valuable
  • Test it and test it again.

Those reading in a feed reader, click here to view the video. Hat tip to the Trendhunter magazine.

What Sound Does Your Brand Make?

3 thoughts on “What Sound Does Your Brand Make?

  • Thursday, December 29, 2011 at 12:22 am

    Interesting, Chris. Never thought of sound that way. I usually have the radio on in the office (WKSU–everyone knows I’m a classical music nut), but there are times I turn everything off. And in the spring I need to open the windows and just hear the birds singing.

  • Monday, January 9, 2012 at 8:17 am

    Hi Donna:
    Do your clients visit your office? Maybe they could hear the classical music playing in the background as you talk to them on a video about your latest trip or your newest upcoming travel plans. Of course, almost all classical music is copywrited so it shouldn’t be the main underlying score of your video!!

  • Tuesday, January 10, 2012 at 3:21 pm

    Chris you make a good point about copywrites. Short of writing your own music, how do you recommend overcoming this obstacle? Can you provide additional data where music has helped or hurt a brand? Thanks again for an intuitive and overlooked venue.

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