I was just remarking to a business associate the other day, I can’t believe it’s been 10 years since Y2K. While it seems like so much has changed, some things stay the same.
The beginning of the year is a great time to take stock and celebrate your accomplishments. And the time for reviewing the goals and objectives for next year.
Make sure your marketing program is in place for the New Year, so you can take advantage of the economic upswing.
Marketing helps you to GET FOUND when your prospective customer or prospective client is looking for your products or services.
Don’t hide or make it hard to find you! When was the last time…
- you sent out a press release about your business?
- you updated your website?
- you mailed a letter about all the services you provide to your past customer list?
- you updated your prospect mailing list?
- you worked on your website’s search engine ranking?
- you reviewed your keywords with Google analytics?
- you tweeked your marketing materials?
- you refreshed your core product offerings?
Do you find yourself pursing your lips? Use the Marketing Activity Worksheet to lay out your plan. You don’t have to attack it all at once, but you can figure out what you’d like to do first, next and next!
Excellent Article,
When was the last time¦
Web Your Name® sent out a press release about your business? NEVER, any suggestions on where to release one at?
Web Your Name® updated your website? Yesterday.
Web Your Name® mailed a letter about all the services you provide to your past customer list? Never, they already know about our SEO services.
Web Your Name® updated your prospect mailing list? I didn’t think anyone did this anymore, may be worth considering.
Web Your Name® worked on your website’s search engine ranking? Web Your Name® always maximizes our TOP 10 Google visibility.
Web Your Name® reviewed your keywords with Google analytics? Yesterday, you are correct it is a great tool to use.
Web Your Name® tweeked your marketing materials? We are constantly revising our marketing company materials.
Web Your Name® refreshed your core product offerings? I think this is similar to “tweeking” so the answer would be the same.
Thanks again for the business checklist overview, I liked your Q& type post.
I think I’m missing something, thanks for the checklist, it’s a wake-up call actually.
Great blog that you have both in design and layout.
I want to take the time to thank you for such great quality information on branding and marketing as I am learning lots from you already.
Mark McCulloch
So, your name is Web Your Name with an R in a circle? Is that how you want people to pronounce it too? Wow, a mouthful. And I thought my company name was a little too long!!
Glad you’re up to date on your marketing efforts!
Chris
Wonderful! I also would ask, “When was the last time you surveyed your market?” I have found surveys to be invaluable in determining my markets needs. This saves time and money!
Cheers to 2010!
Kathleen