Trying to build your brand? Should you focus on Twitter or Facebook?

A quick glance at this chart (green means go) you’ll know what to do. The guide indicates which social media program is best to use to help you to meet your online marketing goals and objectives.

I know what happens to me. I get more comfortable with one format or one of the media outlets makes a big change. Then it’s harder to get comfortable again posting and using the media.  CMO has made it easier for me to push myself to learn. It’ll help me use some of the less popular social media outlets, because I know it will better help me meet my goals.

Online Marketing Tips You Can Use

If your goals for your online marketing are any of these four… improving search engine results, building brand awareness, increasing customer communication or generating traffic, you’ll like the new CMO’s 2014 Guide to the Social Landscape.

Customer communication? Consider Instagram for communication, but it doesn’t look like Google+ will help you very much.  I’m sure it matters how many followers you have for each of your various social media accounts, but the using the right medium to communicate the message that best supports your overall goal will help you align your tactics with your goals.

I was surprised that YouTube only had one green category.  Here I thought that Video was it!!  Maybe it’s great for customer communication. But I guess not as much for seo, brand awareness or traffic generation.  It used to be that a video with a keyword phrase and link to your website would really help with brand awareness .

What about you? How do you use social media to improve your online marketing?  Do you consider your goals when you’re taking time to do your social media marketing?  What is your “go to” format?

Thanks Denise Wakeman for the tip. (She posted it on Google+ which is my least favorite media, but probably the one with the most upside for me at the moment.)