This recent question posted on LinkedIn by Jee Sunny Art Director/Senior Graphic Designer at G&G Advertising / Renderings.com and Owner, Sunny Design Inc. got me thinking about learning about branding:
How do you educate people about the Branding Process?
The goal of branding is to discover, articulate and present your organization’s personality—its resources, expertise, modus operandi, style and aspirations. The process requires many stages—all enlivened by our passion to help you enunciate and market your organization’s unique strengths and identity.Branding is a strategic marketing component that requires a small business owner’s time, commitment, and patience. It should be treated as a critical part of their daily routine. However, many entrepreneurs don’t understand the branding process and avoid at their own peril.
Many large corporations spend millions of dollars influencing their brand and have entire staffs dedicated to the management of this process. For most small companies the “brand manager†is the owner or a key employee.
Not understanding that everything they do contributes to the branding process and their eventual success or failure.
There are only 3 answers there right now, but I think if you check back throughout the month, more and more brand building experts will lend their opinions.
I love to learn something new every day about branding and marketing.
