Branding with Color; Consulting with Color

I’ve talked about the use of Color in Branding several times.

• Color on the web.
• Graphic Design Resource for Colors on the Web
• Branding with Colors: A Look at Color Trends in Marketing

This month BrandingWire’s project “The Color of Money” is to help Rachel, a color consultant and author of the Hue Consulting blog, learn how to better market her business. Most of the suggestions focus on targeting the right client. Although I believe that color is an important factor in the building of a brand, I know for a consultant, having the right client who really values what you bring to the party can make all the difference.

She is targeting small business owners. That may work if the small business has a strong color component. Design graphic or interior. A business that focuses on fashion and trends. Maybe certain restaurants or retail establishments. Maybe working as a consultant to other consultants. One problem with color is that many people consider themselves “expert” in it. It’s hard to tell a fashion designer or graphic designer that their color choices are not on trend, because they often feel they too are color experts.

As far as getting the word out there, I think having some statistics that small business owners could sink their teeth into would be helpful. Like how this item in this color outsold the other item in this color two to one. Or how patrons in a restaurant painted this color will stay on average 10 minutes longer and order desert taking their average meal price up a certain percentage.

Getting powerful testimonial style research on the difference color makes gives the potential buyer something to get behind. I suggest that Rachel get testimonials from her clients to post on her website before she moves so she can build on her successes.