Are you working on your logo with your graphic designer? It doesn’t have to be a frustrating process. Many thoughts go into a logo treatment. Sometimes developing a logo may seem so simple, but once you start thinking about it,
What’s the Difference Between Branding and Marketing?
In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s
Portraying Advertising, Marketing as the Bad Guys
I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying
Food Marketing versus New Year’s Resolution
Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight. Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained
Pantone’s 2016 Color of the Year
As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color