As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color
Minorities are Becoming the Majority of the United States Demographics
Here’s a riddle. When is the minority, the majority? I’ve written about the boomers as the huge demographic impacting the US consumer spending. For many years, the focus of many consumer marketers was on the baby boomer generation. Don’t get
Alphabet becomes Google’s Holding Company
Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a
The Secret of Creating a Great Brand Name
Although this was written for creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It
How do You Go About Branding and Marketing a City, County or State?
How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and