I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying
Marketing and Branding can be a Thousand Little Things - But It Goes Beyond That!
Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences
Instagram Launches a New Logo
Instagram announced a new logo recently. I’m wondering where all marketers will be scrambling to make the adjustments. Is it shown on any of your printed material? (Hope not!) Do you use a list of social media icons linked to
The 4 P’s vs the 4 M’s of Marketing
In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a better place to focus. Market - who your target customer
Uber with a New Logo Redesign
Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68